Festival live streams and on-demand video provide engaging, global
access to latest culture, art, and technology trends
BOSTON--(BUSINESS WIRE)--
Brightcove
Inc. (NASDAQ: BCOV), the leading provider of cloud services for
video, today announced that it is providing live stream and on-demand
video services for the South by Southwest® (SXSW®) Music, Film &
Interactive festival taking place on March 10-20, 2016. SXSW will use
multiple Brightcove cloud video solutions — Brightcove Video
Cloud, Brightcove Live, and Brightcove Gallery — to publish
festival sessions and replay video content that fans worldwide can
access from mobile, desktop, or Roku devices. In addition, Brightcove
powers SXSW On™, the festival's original content network, for sxsw.com
and Roku.
30 Years of Innovation and Growth at SXSW
Now in its 30th
year, SXSW Conferences & Festivals reach tens of thousands of fans and
followers who want to experience the latest trends at the intersection
of culture, art, and technology. Having grown far beyond its original
700 attendees and its music roots, SXSW is now an established global
brand that enables its audiences to follow news and updates 365
days a year through online video.
Harnessing Online Video to Extend the Festival Experience
For
2016, SXSW plans to use online video to extend the festival experience
to fans around the world and to supplement the in-person SXSW
experience. The festival will live stream over 60 sessions during SXSWeek®.
SXSW's on-demand content will engage fans before, during, and after the
festival. Fans who attend in-person will also be able to replay sessions
they attended, view content they missed, and stay engaged with the
festival year round.
Leveraging a Wide Range of Brightcove Solutions
To deliver
attendees and fans a SXSW online video experience, SXSW is using
Brightcove Video Cloud, Brightcove Live, and Brightcove Gallery. Video
Cloud enables SXSW to efficiently manage and deliver its high-quality
live and on-demand video for every version of its properties, so that
SXSW fans from around the world may view and interact with festival
content. The Brightcove Live module reduces the need for expensive
onsite encoding hardware and allows SXSW to stream more of its events.
Lastly, Brightcove Gallery powers the beautiful and responsive video
experiences that make SXSW's content available for viewing anytime,
across any device.
Supporting Quotes:
"Enhancing our video offering with
Brightcove was instrumental in strengthening our relationships with
existing online fans and catching the attention of new fans by making
more sessions available to view online. SXSW is built on creating moving
experiences, whether that's watching a film, listening to a song, or
hearing an inspirational panel. Video is the best way for the world to
experience SXSW, short of actually coming to Austin. We knew that we
needed a high-quality video platform to deliver premium video
experiences reliably across a multitude of devices. Brightcove has been
a critical partner to help us achieve those goals." — Scott Wilcox,
Director of Technology at SXSW
"SXSW is revered as one of the most influential and inspiring festivals
for film, art, culture — and now new technology — in the world. In its
early days, word-of-mouth and traditional marketing were the primary
vehicles to reach fans. Today, video offers new dimensions and
opportunities to engage and inspire fans, and allow them to share the
festival experience." — Anil Jain, SVP and GM, Media at Brightcove
Supporting resources:
Brightcove on social media:
About SXSW
The South by Southwest® (SXSW®) Conferences &
Festivals offer the unique industry convergence of music, film, and
emerging technologies.
Fostering creative and professional growth, SXSW is the premier
destination for discovery. The event is a launch pad for innovative
content with new media presentations, music showcases and film
screenings providing exposure for creators and compelling entertainment
for attendees. SXSW 2016 takes place March 11-20 in Austin, TX. For more
information, please visit www.sxsw.com.
SXSW 2016 is sponsored by Esurance, Mazda, Monster Energy, Capital One,
Bud Light, McDonald's, The Austin Chronicle, Sonicbids, Pandora,
Marriott, Deloitte Digital, Ten-X, United Airlines, and Samsung.
About Brightcove
Brightcove Inc. (NASDAQ:BCOV) is the
leading global provider of powerful cloud solutions for delivering and
monetizing video across connected devices. The company offers a full
suite of products and services that reduce the cost and complexity
associated with publishing, distributing, measuring and monetizing video
across devices. Brightcove has more than 5,000 customers in over 70
countries that rely on the company's cloud solutions to successfully
publish high-quality video experiences to audiences everywhere. To learn
more, visit www.brightcove.com.
This press release may include forward-looking statements regarding
anticipated objectives, growth and/or expected product and service
developments or enhancements. Such forward-looking statements may be
identified by the use of the following words (among others): "believes,"
"expects," "may," "will," "plan," "should" or "anticipates," or
comparable words and their negatives. These forward-looking statements
are not guarantees but are subject to risks and uncertainties that could
cause actual results to differ materially from the expectations
contained in these statements. For a discussion of such risks and
uncertainties, see "Risk Factors" in the Company's filings with the
Securities and Exchange Commission, including its most recent annual
report on Form 10-K. Brightcove assumes no obligation to update any
forward-looking statements contained in this press release in the event
of changing circumstances or otherwise, and such statements are current
only as of the date they are made.
View source version on businesswire.com: http://www.businesswire.com/news/home/20160308006020/en/
North America:
Waggener Edstrom for Brightcove
Vanessa Royle,
415-547-7059
vroyle@waggeneredstrom.com
or
Europe:
Waggener
Edstrom for Brightcove
Rebecca Lake, + 020 7632 3856
rlake@we-worldwide.com
Source: Brightcove Inc.
News Provided by Acquire Media
