New UK service leverages Brightcove's turnkey OTT solution to simply
and cost-effectively deliver foreign language dramas to U.S. audiences
across multiple platforms
BOSTON--(BUSINESS WIRE)--
Walter
Presents, a new subscription video-on-demand service from the UK's
Channel 4 and Global Series Network, launched in March using Brightcove
OTT Flow powered by Accedo.
The new channel, which delivers some of the best foreign language dramas
from around the world to the US market, chose OTT Flow for its ability
to reduce the cost and complexity of delivering a high quality OTT
service across multiple devices, while accelerating the time to market.
Walter Presents joins a growing list of media organizations and brands
launching services on OTT Flow, including:
-
Discovery Networks Asia-Pacific, a top non-fiction channel in
Asia Pacific
-
Omnia Media, a subsidiary of Blue Ant Media, an animated gaming
channel
-
XLrator Media, which, through its service XLTV, offers over 100
hours of feature film programming on five curated channels
"Every dollar that we have to spend on technology is a dollar that has
to come out of our content budget," Jen Robertson, general manager,
Walter Presents, said. "Having a turnkey, cost-effective, rapidly
deployable technology solution like OTT Flow allowed our team to focus
our time, energies, and money on delivering the best content to the US
market. We run a lean operation: Brightcove not only provided the
technology, but has owned the entire process of submitting apps and
getting them reviewed and into app stores."
Media organizations face multiple challenges today as Facebook and
Google are winning the lion's share of incremental advertising spending
and audiences expect television-like experiences across all their
platforms. Brightcove is deeply focused on helping media
organizations gain access to the OTT market with amazing viewing
experience, increased revenues of up to 50 percent, and reduced costs
associated with online video of up to 50 percent. OTT Flow, which
enables media organizations like Walter Presents to rapidly deploy
high-quality live and on-demand video across platforms with no up-front
development costs, addresses all three of these objectives. Walter
Presents monetizes its SVOD content using subscriber management
technology from Cleeng, which is OTT Flow's SVOD extension.
"Walter Presents is a case study in how a small organization with niche
content can deliver a multi-platform OTT service quickly and affordably,
provide a great viewing experience, and contribute quickly to the bottom
line," Luke Gaydon, vice president of OTT Solutions at Brightcove, said.
"Brightcove is pleased to be providing a video platform that enables
organizations big and small to be a part of the OTT landscape and, in
the process, help shape the evolving OTT market."
Walter Presents is the brainchild of Walter Iuzzolino, who has watched
over 4,000 hours of television to deliver the best of foreign language
serials to the US market. Among the dramas that debuted on Walter
Presents launch are: Valkyrien (Norway); Spin (France): and Flight HS13
and Black Widow (Netherlands). The channel is available ad-free on
walterpresents.com, mobile apps for iOS and Android™ devices, Amazon
Channels, Apple TV and the Roku platform for $6.99 monthly/$69.99
yearly. The content library at launch includes 34 series from 12
different countries. Each season will be made available in its entirety
and ad-free, allowing viewers to binge watch their favorites and explore
new series. Each month, the service will premiere two new award winning
series with accompanying editorial content online.
Brightcove on social media:
About Brightcove
Brightcove Inc. (NASDAQ:BCOV) is the leading global provider of powerful
cloud solutions for delivering and monetizing video across connected
devices. The company offers a full suite of products and services that
reduce the cost and complexity associated with publishing, distributing,
measuring and monetizing video across devices. Brightcove has thousands
of customers in over 70 countries that rely on the company's cloud
solutions to successfully publish high-quality video experiences to
audiences everywhere. To learn more, visit www.brightcove.com.
About Accedo
Accedo (http://www.accedo.tv)
is a trusted video experience transformation pioneer improving the lives
of video consumers by the hundreds of millions. Over the years, Accedo
has earned the trust of over 350 of the world's leading video service
providers - customers to whom two goals are paramount: explore new
opportunities to monetise video and transform video services to meet
rapidly changing consumer expectations. Accedo customers include: global
video service leaders like Netflix, NBC Universal, Spotify, Fox, Disney,
Telefonica and HBO, among many others. For more info, please visit http://www.accedo.tv;
Twitter: http://www.twitter.com/accedotv;
Facebook: https://www.facebook.com/accedo.tv/.
This press release may include forward-looking statements regarding
anticipated objectives, growth and/or expected product and service
developments or enhancements. Such forward-looking statements may be
identified by the use of the following words (among others): "believes,"
"expects," "may," "will," "plan," "should" or "anticipates," or
comparable words and their negatives. These forward-looking statements
are not guarantees but are subject to risks and uncertainties that could
cause actual results to differ materially from the expectations
contained in these statements. For a discussion of such risks and
uncertainties, see "Risk Factors" in the Company's filings with the
Securities and Exchange Commission, including its most recent annual
report on Form 10-K. Brightcove assumes no obligation to update any
forward-looking statements contained in this press release in the event
of changing circumstances or otherwise, and such statements are current
only as of the date they are made.
View source version on businesswire.com: http://www.businesswire.com/news/home/20170613005125/en/
Brightcove (North America):
Phil LeClare, 617-674-6510
press@brightcove.com
or
Brightcove
(Europe):
WE Communications for Brightcove
Rebecca Lake, +
020 7632 3856
rlake@we-worldwide.com
or
Walter
Presents
Jen Robertson, 646-809-0081
jen@globalseriesnetwork.com
or
Accedo:
Accedo
Helen
Weedon, +44 1570 434632
Communications Manager
helen.weedon@accedo.tv
Source: Brightcove Inc.
News Provided by Acquire Media
