Customer wins highlight potential to transform Indian media companies
by increasing revenues, decreasing costs associated with video, and
improving viewing experiences
BOSTON--(BUSINESS WIRE)--
Brightcove
Inc. (NASDAQ:BCOV), the leading provider of cloud services for
video, is expanding its global market leadership into India with key
customer wins and the launch of a new office in Mumbai, India. With
several of the country's top-tier media companies as customers,
Brightcove is demonstrating that it is the go-to partner for a wide
range of broadcasters, publishers and OTT services as they seek to
launch and monetize their online video experiences.
Brightcove's key customer wins in India include:
-
Sony
Liv, an Indian general entertainment VOD service that is owned by
Sony Pictures Networks India.
-
The
Viral Fever, one of India's leading online content creators that
recently launched their OTT entertainment channel, TVFPlay.
-
Dekkho,
a streaming video service specializing in delivering premium content
from India's top content creators.
-
Hero
Talkies, a SVOD OTT service that specializes in streaming Tamil
movie content across 80 countries.
-
Republic
World TV, a newly launched Indian English-language news television
channel streaming news across satellite, cable and online.
According to research
from Media Partners Asia (MPA), the market potential of online video in
India is massive. Online video advertising is expected to surpass US$1
billion in net revenue in India by 2021, according to MPA analysts.
Despite having the lowest broadband penetration among APAC's 14 biggest
economies, broadband penetration is on the rise and expected to reach
622 million mobile broadband subscriptions by 2021, according to the MPA
study. India's OTT video market is already the fourth-biggest in the
region, behind China, Japan and Australia.
"With 462 million active Internet users1, India is a sizable
market for online video and OTT - and it's growing. Data shows that only 35
percent of the Indian population is using the internet," Tomer
Azenkot, vice president for Brightcove in Asia, said. "This growth
represents a tremendous opportunity for Brightcove which, even prior to
its office opening, powers video for some of the top-tier Indian media
companies. By adding a talented team on the ground, it will only elevate
the way that we serve our customer base and shape the future of video
experiences moving forward."
Founded in 2004, Brightcove has been revolutionizing online video
experiences for over a decade. Media companies, publishers and brands
worldwide use Brightcove to publish and distribute video across the web,
mobile and connected devices. Brightcove is headquartered in Boston,
with its Asia Pacific offices in Singapore, South Korea, Sydney, Tokyo
and now Mumbai.
Brightcove on social media:
About Brightcove
Brightcove Inc. (NASDAQ:BCOV) is the leading global provider of powerful
cloud solutions for delivering and monetizing video across connected
devices. The company offers a full suite of products and services that
reduce the cost and complexity associated with publishing, distributing,
measuring and monetizing video across devices. Brightcove has thousands
of customers in over 70 countries that rely on the company's cloud
solutions to successfully publish high-quality video experiences to
audiences everywhere. To learn more, visit www.brightcove.com.
This press release may include forward-looking statements regarding
anticipated objectives, growth and/or expected product and service
developments or enhancements. Such forward-looking statements may be
identified by the use of the following words (among others): "believes,"
"expects," "may," "will," "plan," "should" or "anticipates," or
comparable words and their negatives. These forward-looking statements
are not guarantees but are subject to risks and uncertainties that could
cause actual results to differ materially from the expectations
contained in these statements. For a discussion of such risks and
uncertainties, see "Risk Factors" in the Company's filings with the
Securities and Exchange Commission, including its most recent annual
report on Form 10-K. Brightcove assumes no obligation to update any
forward-looking statements contained in this press release in the event
of changing circumstances or otherwise, and such statements are current
only as of the date they are made.
1. Statistia,
Number of internet users in the Asia Pacific region as of January 2017
View source version on businesswire.com: http://www.businesswire.com/news/home/20170601005561/en/
Brightcove
North America
Phil LeClare, 617-674-6510
press@brightcove.com
or
Asia
Radha
K Raman, +65 98631449
pressdesk.asia@brightcove.com
Source: Brightcove Inc.
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