New Brightcove Audience Integration Lets Marketers Target and Track
Best Leads Based on Video Viewing
BOSTON--(BUSINESS WIRE)--
Brightcove
Inc. (NASDAQ: BCOV), a leading provider of cloud services for video,
and HubSpot
(NYSE: HUBS), a leading inbound marketing and sales software company,
today announced that they have partnered to provide a seamless
integration that brings Brightcove's video analytics directly into
HubSpot's platform.
"Our customers are savvy, forward-thinking marketers, and we are always
looking to provide them with innovative solutions to help them grow,"
said Brad Coffey, Chief Strategy Officer at HubSpot. "Video continues to
be an important medium for our customers, and we're excited to be
teaming up with Brightcove to bring their robust video analytics
directly into our product offering."
Video traffic is projected to be 82%
of consumer internet traffic by 2020, and with consumers
increasingly looking to video as their preferred form of content, smart
marketers know that analyzing video viewing results lets them more
effectively target, prioritize, and track their best prospects. The
Brightcove and HubSpot integration delivers on this opportunity by
automatically attaching detailed viewership data to contacts and
allowing for enhanced lead scoring, automated responses, and capturing
leads with custom in-video forms. For example, HubSpot customers using
the integration can score leads of those who watch 75% of a video higher
than those who watch 25% and then send a specific follow-up email to
each set of prospects based on the video that was watched. The end
result: increased conversion.
"We're thrilled to be joining forces with HubSpot, another pillar in the
vibrant Boston tech community, to provide marketers across the globe
with the best combination of high return technology solutions they need
to succeed," said Caren Cioffi, EVP and GM, enterprise and digital
marketing business at Brightcove. "We built a powerful product, Brightcove
Audience, specifically for integration use cases like this one,
enabling customers to connect video viewing data seamlessly with other
tools in their marketing technology stack."
For more details: HubSpot/Brightcove
Integration
About HubSpot
HubSpot (NYSE: HUBS) is a leading inbound
marketing, sales, and CRM growth stack. Since 2006, HubSpot has been on
a mission to make the world more inbound. Today, over 23,000 customers
in more than 90 countries use HubSpot's award-winning software,
services, and support to transform the way they attract, engage, and
delight customers. HubSpot Marketing includes social media publishing
and monitoring, blogging, SEO, website content management, email
marketing, marketing automation, and reporting and analytics. HubSpot
Sales enables sales and service teams to have more effective
conversations with leads, prospects, and customers. HubSpot CRM helps
sales teams organize, track, and grow their pipeline. All three
platforms integrate right out of the box and are available for free to
start. HubSpot has been named a top place to work by Glassdoor, Fortune,
The Boston Globe, and The Boston Business Journal.
The company is headquartered in Cambridge, MA with offices in Dublin,
Ireland (EMEA HQ); Singapore; Sydney, Australia; Tokyo, Japan; and
Portsmouth, NH.
About Brightcove
Brightcove Inc. (NASDAQ:BCOV) is the
leading global provider of powerful cloud solutions for delivering and
monetizing video across connected devices. The company offers a full
suite of products and services that reduce the cost and complexity
associated with publishing, distributing, measuring and monetizing video
across devices. Brightcove has thousands of customers in over 70
countries that rely on the company's cloud solutions to successfully
publish high-quality video experiences to audiences everywhere. To learn
more, visit www.brightcove.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20170228005327/en/
North America:
Brightcove
Tory Kurpeski, 617-674-6510
press@brightcove.com
or
Europe:
WE
Communications for Brightcove
Rebecca Lake, + 020 7632 3856
rlake@we-worldwide.com
Source: Brightcove Inc.
News Provided by Acquire Media
