Zencoder cloud-based encoding service empowers PrimeTime to deliver
the newest Hollywood movies and TV series
SINGAPORE--(BUSINESS WIRE)--
Brightcove Inc. (NASDAQ: BCOV), a leading global provider of cloud
services for video, today announced that PrimeTime Entertainment,
Thailand's newest on-demand streaming service, has partnered with
Brightcove to power transcoding for its over-the-top (OTT) entertainment
channel. With Brightcove's Zencoder cloud-based encoding service,
PrimeTime is able to rapidly deliver high-quality video on-demand (VOD)
content to satisfy audiences across platforms and devices.
"With the biggest on-demand selection of movies and TV series in
Thailand, we manage a huge volume of content spanning popular movie
franchises, indie movie jewels, all-time classics and whole seasons of
TV dramas and comedies," said Kasidit Kolasastraseni, Founder and CEO
for PrimeTime Solution Pte., Ltd and PrimeTime Entertainment Pte., Ltd.
"Our goal is to deliver video content to consumers quickly and on the
connected device of their choice. This requires tremendous video
processing power and the Brightcove Zencoder service gives us impressive
savings in time, resources and costs throughout our media processing
workflow."
PrimeTime selected Zencoder for its consistently fast encoding times and
its simplicity and ease of use over previous in-house deployments.
Zencoder's well-tuned encoding software, intelligent queueing algorithms
and instant scalability, has enabled PrimeTime to release to market new
movie and series titles every week. Up to 70 shows are encoded per day
with Zencoder, enabling PrimeTime to deliver video to consumers in 720p
and 1080p with 5.1 surround sound for a high-quality viewing and
cinema-like experience. Zencoder's well documented API, easy-to-use API
Request Builder and rich integration libraries also allows PrimeTime to
seamlessly integrate Zencoder into its broader content workflow to scale
media processing operations in the cloud.
"We are focused on providing the best possible encoding performance, in
terms of speed, reliability and efficiency," said Mark Blair, Vice
President of Asia Pacific at Brightcove. "PrimeTime is set to change the
local OTT video streaming landscape in Thailand and we are excited for
the company to take advantage of the power of our Zencoder cloud-based
encoding solution to scale its video initiatives even further as a
home-grown, world-class video streaming service."
Brightcove Zencoder's cloud-based approach gives media organisations
access to unlimited video encoding power through a simple API, without
the expense and complexity of traditional encoding hardware. Zencoder's
VOD service converts videos into interoperable formats so that content
publishers can quickly distribute video to consumers on virtually any
Internet-connected device. In addition to the VOD encoding service,
Brightcove also offers the Zencoder Live Cloud Transcoding service that
allows publishers to scale live event transcoding and easily deliver
high-quality viewing experiences.
About PrimeTime Entertainment
PrimeTime Entertainment Company Limited is a provider of on-demand
Internet streaming media that allows consumers to watch Hollywood movies
and TV series on their mobile, tablet, laptop or smart TV. With the
newest content than any home entertainment service or DVD retailer in
Thailand, the biggest on-demand selection and the highest quality movie
and TV series library, viewers can watch their favourite content on
PrimeTime anytime and anywhere. To subscribe, visit www.GoPrimetime.tv
About Brightcove
Brightcove Inc. (NASDAQ:BCOV) is a leading global provider of powerful
cloud solutions for delivering and monetizing video across connected
devices. The company offers a full suite of products and services that
reduce the cost and complexity associated with publishing, distributing,
measuring and monetizing video across devices. Brightcove has more than
5,500 customers in over 70 countries that rely on the company's cloud
solutions to successfully publish high-quality video experiences to
audiences everywhere. To learn more, visit www.brightcove.com.
This press release may include forward-looking statements regarding
anticipated objectives, growth and/or expected product and service
developments or enhancements. Such forward-looking statements may be
identified by the use of the following words (among others): "believes,"
"expects," "may," "will," "plan," "should" or "anticipates," or
comparable words and their negatives. These forward-looking statements
are not guarantees but are subject to risks and uncertainties that could
cause actual results to differ materially from the expectations
contained in these statements. For a discussion of such risks and
uncertainties, see "Risk Factors" in the Company's filings with the
Securities and Exchange Commission, including its most recent annual
report on Form 10-K. Brightcove assumes no obligation to update any
forward-looking statements contained in this press release in the event
of changing circumstances or otherwise, and such statements are current
only as of the date they are made.
Press Contact
Singapore:
The Hoffman Agency for
Brightcove
Samson Lam, +65 6361 0250
BrightcoveSG@hoffman.com
Source: Brightcove Inc.
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