Zencoder will now support HEVC, MPEG-2, MPEG-TS, JPEG 2000 and
AVC-Intra to revolutionize broadcast and professional workflows
BOSTON--(BUSINESS WIRE)--
Brightcove (NASDAQ: BCOV), a leading global provider of cloud services
for video, today announced that it has added support in its Zencoder
service for new encoding formats for the next generation of Web and
mobile playback that address the diverse needs of broadcasters and other
professional content providers. Brightcove Zencoder will also support
new, mission-critical codecs for content providers seeking to distribute
video in broadcast and other professional workflows. Along with
existing, broad support for popular Web and mobile encoding formats,
Zencoder will now support advanced codecs such as MPEG-2, MPEG-TS, JPEG
2000 and AVC-Intra in MXF container in support of DPP guidelines for
European broadcasters.
Brightcove is also announcing major advances in Web and mobile format
support, adding HEVC (H.265), the successor to H.264, and MPEG-DASH, the
HTTP streaming standard. With better compression, H.265 promises to
deliver higher-quality video at lower bitrates, including
high-resolution 4K / Ultra HD content and HD 1080p at standard consumer
bitrates. MPEG-DASH is the first adaptive bitrate, HTTP-based streaming
solution that is an international standard with the potential to unify
workflow for high-quality, cross-platform, adaptive bitrate video
experiences.
"We're focused on helping our customers manage and deliver their
enterprise content libraries to every screen," said Mark Lemmons, CTO at
T3Media. "Today, we use Zencoder for Web and mobile encoding. With
Zencoder support for these advanced use cases, we will now be able to
scale even more of our media processing operations in the cloud. That
translates to more efficient and focused operations for us, and faster
time-to-market for our customers."
"Brightcove Zencoder helped to unlock a new generation of Internet video
use cases by providing companies such as AOL, the Wall Street Journal,
PBS and Funny or Die with an API that offers nearly limitless encoding
power," said Jon Dahl, vice president of technology at Brightcove. "With
the addition of Zencoder's advanced video processing features, we are
bringing the same power and flexibility to new workflows for
broadcasters and service providers such as T3. It's thrilling to be
building the tools that will enable a fundamental shift for the entire
production workflow."
As the over-the-top (OTT) and streaming services landscape continues to
expand, content creators face an increasingly fragmented landscape.
These content providers must create a video rendition for every
streaming outlet, create files for endpoints such as international
subsidiaries and distribution partners and provide encoded libraries of
content to support licensing deals. These endeavors require substantial
capital expense for on-premise encoders as well as ongoing maintenance
and support. Content providers also face challenges with capacity
planning, as they may need to over-provision to meet spikes in demand,
or face queue times if demand is high and there is not enough encoding
capacity.
With today's announcement, Zencoder is applying the elastic scalability
of the cloud to solve this encoding challenge for a new segment of the
production workflow. Just as Zencoder empowered publishers to rapidly
transcode video to support the fragmented Web and mobile ecosystem, the
service is now enabling broadcasters and professional content providers
to scale their media processing operations in the cloud.
Brightcove will demonstrate its entire product portfolio at the 2014 NAB
Show at booth #SU7125. To arrange a demonstration or schedule a meeting,
please contact nab@brightcove.com.
In addition, Brightcove Video Cloud is powering the NAB Show live stream
and on-demand video portal.
About Brightcove
Brightcove Inc. (NASDAQ: BCOV), a leading global provider of cloud
services for video, offers a family of products that revolutionize the
way organizations deliver video experiences. The company's products
include Video Cloud, the market-leading online video platform, Zencoder,
a leading cloud-based media processing service and HTML5 video player
technology provider and Once, a cloud-based ad insertion and video
stitching service. Brightcove has more than 6,300 customers in over 70
countries that rely on Brightcove cloud content services to build and
operate video experiences across PCs, smartphones, tablets and connected
TVs. For more information, visit
http://www.brightcove.com.
This press release may include forward-looking statements regarding
anticipated objectives, growth and/or expected product and service
developments or enhancements. Such forward-looking statements may be
identified by the use of the following words (among others): "believes,"
"expects," "may," "will," "plan," "should" or "anticipates," or
comparable words and their negatives. These forward-looking statements
are not guarantees but are subject to risks and uncertainties that could
cause actual results to differ materially from the expectations
contained in these statements. For a discussion of such risks and
uncertainties, see "Risk Factors" in the Company's filings with the
Securities and Exchange Commission, including its most recent annual
report on Form 10-K. Brightcove assumes no obligation to update any
forward-looking statements contained in this press release in the event
of changing circumstances or otherwise, and such statements are current
only as of the date they are made.
Press Contacts
North America:
InkHouse for Brightcove
Laura
Maas, 781-966-4124
laura@inkhouse.com
or
Europe:
AxiCom
for Brightcove
Sheena Riviera, +44 20 8392 4064
sheena.riviera@axicom.com
Source: Brightcove Inc.
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