Digital marketing leader launches new online video initiatives with
full library of video assets and live streams Connections 2013 event
with Video Cloud
BOSTON--(BUSINESS WIRE)--
Brightcove
Inc. (NASDAQ: BCOV), a leading global provider of cloud services for
video, today announced that ExactTarget
has launched a new video portal with a full library of video assets
using the Brightcove Video Cloud online video platform. With Video
Cloud, ExactTarget, a global digital marketing leader, is able to
deliver engaging, high-quality video to audiences on every platform and
device.
"As digital marketers, we recognize the importance of video in engaging
our customers, building our brand and helping to keep visitors on our
site for longer periods of time," said Daniel Incandela, director of
global interactive marketing at ExactTarget. "We constantly strive to
develop robust experiences that best engage our online users. With
Brightcove Video Cloud's diverse functionality, we are able to
seamlessly manage a site-wide video strategy and a standalone portal
with both live and on-demand video content and deliver a high-quality
viewing experience on every screen."
With Video Cloud, ExactTarget has access to the most advanced features
for publishing and distributing video content to audiences on every
screen. ExactTarget previously relied upon Video Cloud to publish and
manage contextual video content across its Web and mobile properties.
With the launch of its new standalone video portal, ExactTarget is
taking advantage of Video Cloud's range of capabilities to deliver a
fully branded, customized video experience that works across desktops,
smartphones and tablets with built-in social sharing features to
encourage community-building and engagement. ExactTarget will also
benefit from Video Cloud's advanced analytics to understand how its
video content is performing across all platforms, as well as audience
viewing behavior.
Additionally, at ExactTarget's Connections
2013 event, taking place September 17-19, 2013 in Indianapolis, the
Brightcove Video Cloud Live module will empower ExactTarget to reach
beyond its expected in-person audience to share its digital marketing
expertise with a global audience. ExactTarget will deliver conference
keynotes, sessions and other video content via live stream on its
responsive website. Interested parties will also have the option to
access the live stream through the Connections mobile app available on
iOS, Android and Windows platforms.
"ExactTarget is a great example of a marketer that understands the power
of video and content marketing in driving awareness, generating leads
and converting sales," said Jeff Whatcott, chief marketing officer at
Brightcove. "We are thrilled to partner with ExactTarget and to support
the company's efforts to deliver fully branded, engaging live and
on-demand video to its core audiences online and via mobile devices."
About Brightcove
Brightcove Inc. (NASDAQ: BCOV), a leading global provider of cloud
services for video, offers a family of products used to revolutionize
the way organizations deliver video experiences. The company's products
include Video Cloud, the market-leading online video platform and
Zencoder, a leading cloud-based media processing service and HTML5 video
player technology. Brightcove has more than 6,300 customers in over 65
countries that rely on Brightcove cloud content services to build and
operate video experiences across PCs, smartphones, tablets and connected
TVs. For more information, visit http://www.brightcove.com.
This press release may include forward-looking statements regarding
anticipated objectives, growth and/or expected product and service
developments or enhancements. Such forward-looking statements may be
identified by the use of the following words (among others): "believes,"
"expects," "may," "will," "plan," "should" or "anticipates," or
comparable words and their negatives. These forward-looking statements
are not guarantees but are subject to risks and uncertainties that could
cause actual results to differ materially from the expectations
contained in these statements. For a discussion of such risks and
uncertainties, see "Risk Factors" in the Company's filings with the
Securities and Exchange Commission, including its most recent annual
report on Form 10-K. Brightcove assumes no obligation to update any
forward-looking statements contained in this press release in the event
of changing circumstances or otherwise, and such statements are current
only as of the date they are made.
North America:
InkHouse for Brightcove
Lisa van der Pool,
781-966-4142
lvanderpool@inkhouse.com
Source: Brightcove Inc.
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