Brightcove Video Cloud enables Yahoo!7 to deliver high-quality,
catch-up TV experiences across the Web, smartphones and tablets
SYDNEY--(BUSINESS WIRE)--
Brightcove
Inc. (NASDAQ: BCOV), a leading global provider of cloud content
services, today announced that Yahoo!7, one of the most comprehensive
and engaging online destinations for Australian consumers and
advertisers, has teamed with Brightcove to deliver a technology platform
for online video consumption and monetization in Australia.
Through the partnership, Brightcove Video Cloud enables Yahoo!7 to
deliver high-quality catch-up TV, including long and short-form content,
to viewers throughout Australia across desktops, smartphones and
tablets. The video experience is now live on the Yahoo!7 network.
Grant Howie, Head of Network Products, Yahoo!7 said: "Yahoo!7 is visited
by approximately eight million Australians every month on desktop and a
rapidly expanding mobile audience of approximately five million
Australians. This video partnership with Brightcove allows us to connect
users to the premium content and experiences they want in an engaging
way that will drive a daily habit encouraging users to return to the
network," he said.
With Brightcove Video Cloud, Yahoo!7 has access to the most
comprehensive and advanced features for publishing and distributing
video content to audiences on every screen. The Video Cloud Smart Player
enables Yahoo!7 to ensure that content is accessible across both HTML5
and Flash-based devices and operating systems without having to
sacrifice the stability and consistency required for reliable
advertising and analytics.
Yahoo!7 will also take advantage of Video Cloud's studio-grade
multi-platform DRM capabilities to deliver premium video content across
devices while preventing unauthorized access and distribution.
"Broadcasters and publishers throughout the Asia-Pacific region are
racing to address the multi-screen digital opportunity, and we are
thrilled to help Yahoo!7 take advantage of this fast-growing market,"
said Mark Blair, vice president for media solutions, Asia-Pacific at
Brightcove. "Video Cloud's rich out-of-the-box advertising integration
capabilities and studio-grade DRM support will be crucial in helping
Yahoo!7 move the online video experience forward in Australia."
Yahoo!7 joins several other major media businesses in the Asia-Pacific
region that rely on Brightcove technology for digital distribution,
including TVNZ, Nine Entertainment Co, NineMSN, Sony Entertainment,
Foxtel, ABS-CBN, DMG Radio and Maori Television.
About Brightcove
Brightcove Inc. (NASDAQ: BCOV), a leading global provider of cloud
content services, offers a family of products used to publish and
distribute the world's professional digital media. The company's
products include Video Cloud, the market-leading online video platform
and Zencoder, a leading cloud-based media processing service and HTML5
video player technology provider. Brightcove has more than 6,300
customers in over 60 countries that rely on Brightcove cloud content
services to build and operate media experiences across PCs, smartphones,
tablets and connected TVs. For more information, visit http://www.brightcove.com.
This press release may include forward-looking statements regarding
anticipated objectives, growth and/or expected product and service
developments or enhancements. Such forward-looking statements may be
identified by the use of the following words (among others): "believes,"
"expects," "may," "will," "plan," "should" or "anticipates," or
comparable words and their negatives. These forward-looking statements
are not guarantees but are subject to risks and uncertainties that could
cause actual results to differ materially from the expectations
contained in these statements. For a discussion of such risks and
uncertainties, see "Risk Factors" in the Company's filings with the
Securities and Exchange Commission, including its most recent annual
report on Form 10-K. Brightcove assumes no obligation to update any
forward-looking statements contained in this press release in the event
of changing circumstances or otherwise, and such statements are current
only as of the date they are made.
North America
SutherlandGold Group for Brightcove
Lisa
Langsdorf, 212-905-6218
llangsdorf@sutherlandgold.com
or
Australia/New
Zealand:
Click PR for Brightcove
Vuki Vujasinovic, 02 8006 0132
brightcove@clickpr.com.au
Source: Brightcove Inc.
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