New cloud services for intelligent push messaging and
content-centric analytics empower marketers to engage mobile app users,
identify effective content and drive app success.
BARCELONA, Spain--(BUSINESS WIRE)--
Brightcove
(NASDAQ: BCOV), a leading global provider of cloud content services,
today unveiled a new release of the Brightcove App Cloud content app
platform. App Cloud enables digital media and digital marketing
organizations to build and operate growing portfolios of cross-platform
native apps for Apple iOS and Google Android smartphones and tablets.
The new release adds new cloud services for intelligent cross-platform
push messaging and content-level analytics that are intended to enable
app owners to more easily engage their installed base, track campaign
effectiveness, and identify their most impactful content.
With more than 1 million apps available across the Apple iOS and Google
Android app stores, digital media companies and digital marketers
increasingly struggle to acquire and retain a loyal audience. Keeping
users engaged with a continuous flow of relevant, compelling content is
more important than ever. Push messaging provides a powerful tool for
making users aware of new content, be it breaking news, local events, or
discount offers. However, many producers and content marketers are
forced to use an odd assortment of platform-specific messaging systems
and generic analytics platforms that make it difficult to effectively
capitalize on popular content and execute effective push messaging
campaigns.
The latest release of Brightcove App Cloud offers intelligent push
messaging that is designed to allow marketers to schedule and send push
message campaigns to their installed base of app users across both the
iOS and Android platforms from a single dashboard. Messages can be
addressed to all app users, users in a specific geographic area, users
who have not opened the app in a specific time frame, or a combination
of these criteria. Integrated analytics deliver real-time feedback on
the number of push messages delivered, the number opened, and user
interactions with the content of the message.
"Push messaging has proven to be not only an effective means of driving
users to new content within the app experience, but also a tool for
driving behavior, such as TV viewership or event attendance," said
Melissa Webster, program vice president, Content and Digital Media
Technologies at IDC. "Emerging content app platforms like Brightcove App
Cloud are addressing this need and making it easier for organizations to
increase engagement with their app audience."
App Cloud also now offers expanded analytics that are designed to allow
app owners to track user activity at the content item level. Producers
and marketers can see how many users have watched a particular video,
viewed a specific image, or read a specific article or blog post.
Combined with existing capabilities for tracking user activity at the
section level, content item level analytics provide powerful insights
into where users are spending their time and attention, revealing
opportunities to further content available to the audience.
"We are excited to incorporate App Cloud's push notifications into our
marketing endeavors and find new ways to engage our app users in an easy
and efficient manner," said Nathan Veer, Web producer at Joyce Meyer
Ministries. "Additionally, the expanded analytics capabilities will
enable us to learn how our users are using our apps and accessing
content within the apps, which is crucial as we continue to hone our
mobile marketing strategy. The fact that we're able to accomplish all of
this in one environment through App Cloud is very attractive to us."
App Cloud combines an HTML5 Web development model with intelligent cloud
services to accelerate app development, continuously optimize
performance, measure effectiveness, and enable dynamic updates to
installed apps.
"The percentage of time spent consuming content in apps on smartphones
versus browsing the Web is growing, and publishers of all kinds are
looking to capitalize on this trend," said Ashley Streb, vice president
of technology at Brightcove. "We continue to introduce new capabilities
like push messaging and expanded analytics within App Cloud to enable
consumers to engage with content while making it easy for publishers to
build impactful apps that look and operate great on an ongoing basis."
The expanded analytics capabilities in App Cloud are available to
customers today, and intelligent push messaging will be available in
March.
Brightcove will be demonstrating the power of App Cloud live at Mobile
World Congress in Barcelona from February 27 - March 1. Brightcove will
be located in the App Planet exhibition zone at the event in booth 7G8.
Pricing & Availability
App Cloud is available in both a Free Edition and a paid Enterprise
Edition. The non-expiring Free Edition allows a single user to develop
and test an unlimited number of apps and is open for free self-service
online registration. The Enterprise Edition enables teams of developers
and business users to collaboratively develop, deploy and operate live
apps in production at materially lower total lifecycle costs than
conventional custom app development. Enterprise Edition subscriptions
start at $15,000 and are discounted with the number of live deployed
apps and accounts included. Special pricing is also available for
agencies that develop apps for third party clients.
To learn more about App Cloud and to sign up for a free account, visit www.brightcove.com.
About Brightcove
Brightcove Inc. (NASDAQ: BCOV), a leading global provider of cloud
content services, provides a family of products used to publish and
distribute the world's professional digital media. The company's
products include Brightcove Video Cloud, the market-leading online video
platform, and Brightcove App Cloud, a pioneering content app platform.
More than 3,800 customers in over 50 countries rely on Video Cloud to
build and operate media experiences across PCs, smartphones, tablets and
connected TVs. For more information, visit http://www.brightcove.com.
This press release may include forward-looking statements regarding
anticipated objectives, growth and/or expected product and service
developments or enhancements. Such forward-looking statements may be
identified by the use of the following words (among others): "believes,"
"expects," "may," "will," "plan," "should" or "anticipates," or
comparable words and their negatives. These forward-looking statements
are not guarantees but are subject to risks and uncertainties that could
cause actual results to differ materially from the expectations
contained in these statements. For a discussion of such risks and
uncertainties, see "Risk Factors" in the Company's Registration
Statement filed with the SEC on August 24, 2011, as amended. Brightcove
assumes no obligation to update any forward-looking statements contained
in this press release in the event of changing circumstances or
otherwise, and such statements are current only as of the date they are
made.
North America
SutherlandGold Group for Brightcove
Erika
Shaffer, 206-972-5514
erika@sutherlandgold.com
or
Europe
AxiCom
for Brightcove
Sheena Riviera, +44 20 8392 4064
sheena.riviera@axicom.com
Source: Brightcove
News Provided by Acquire Media