Context Aware Encoding utilizes machine learning to deliver
exceptional viewer experience and reduce bandwidth and storage costs by
up to 50 percent for Brightcove customers
BOSTON--(BUSINESS WIRE)--Apr. 10, 2018--
Brightcove
(NASDAQ: BCOV), the leading provider of cloud services for video,
announced today that Young
Hollywood has implemented its Context Aware Encoding, enabling the
company to deliver an exceptional end-user experience to its audience
while making more efficient use of bandwidth and saving on storage and
video operations.
During the company’s first few weeks of use, Young
Hollywood, saw a 20 percent savings in storage and a 17 percent
savings in bandwidth, while its OTT channel, Young
Hollywood TV, realized a 23 percent savings in storage and a 35
percent saving in bandwidth.
As one of the leading producers and distributors of celebrity-driven
digital media, Young
Hollywood has solidified itself as the go-to entertainment source
among millennial and Generation Z audiences. Since Young Hollywood’s
debut in 2007, its entire digital video ecosystem has been supported by
Brightcove technology. With its massive distribution network and
extensive viewership, delivering top-quality content in the most
efficient way possible is Young Hollywood’s top priority. The company
enabled Context Aware Encoding to accelerate internal cost savings while
improving playback quality.
“Based on historical viewing patterns of content across Young Hollywood
and Young Hollywood TV, these innovations at the platform level are
allowing us to forecast a much more efficient use of bandwidth that
won’t compromise the end user viewing experience,” R.J. Williams, CEO,
Young Hollywood, said. “Brightcove is a trusted partner that
continuously helps us to distribute our content to our audiences across
the globe in a cost effective manner without compromising on experience.
We are excited about the new technologies coming out of Brightcove, and
are thrilled we are in the position to be among the first to implement
them and see real results.”
“It is exciting to see customers benefit from Context Aware Encoding and
seeing results so quickly. It validates one of the fundamental
objectives we articulated in our Media
Manifesto - Context Aware Encoding helps reduce the operational
costs of running a video business,” Anil Jain, executive vice president
and general manager, Media Business Unit, Brightcove, said. “We’re proud
of this patent pending technology that helps deliver a high quality
video experience while reducing bandwidth and storage costs.”
Context Aware Encoding is a patent-pending technology that uses machine
learning to optimize encoding settings on a per-video and delivery
context basis. The technology is proven to reduce storage and bandwidth
costs associated with video delivery without compromising visual
quality. The results above are specific to Young Hollywood, however
customers can see up to 50 percent savings on storage and bandwidth
costs using Context Aware Encoding, which is now available to all
Brightcove customers.
About Brightcove
Brightcove Inc. (NASDAQ:BCOV) is the leading global provider of powerful
cloud solutions for delivering and monetizing video across connected
devices. The company offers a full suite of products and services that
reduce the cost and complexity associated with publishing, distributing,
measuring and monetizing video across devices. Brightcove has thousands
of customers in over 70 countries that rely on the company’s cloud
solutions to successfully publish high-quality video experiences to
audiences everywhere. To learn more, visit www.brightcove.com.
About Young Hollywood
Founded by R.J. Williams in 2007, Young Hollywood is the Leading
Celebrity and Lifestyle Network for Millennials. Young Hollywood is
available on digital, social, television and mobile in over 160
countries and in over 120 million homes. In addition to financing,
producing and distributing over 500 hours of original programming
annually, the company’s activities include owning and operating several
leading entertainment digital platforms, a 24/7 OTT Network and
licensing the Young Hollywood trademark globally for a range of consumer
products and services. For more information, visit www.yhworldwide.com.
This press release may include forward-looking statements regarding
anticipated objectives, growth and/or expected product and service
developments or enhancements. Such forward-looking statements may be
identified by the use of the following words (among others): "believes,"
"expects," "may," "will," "plan," "should" or "anticipates," or
comparable words and their negatives. These forward-looking statements
are not guarantees but are subject to risks and uncertainties that could
cause actual results to differ materially from the expectations
contained in these statements. For a discussion of such risks and
uncertainties, see "Risk Factors" in the Company's filings with the
Securities and Exchange Commission, including its most recent annual
report on Form 10-K. Brightcove assumes no obligation to update any
forward-looking statements contained in this press release in the event
of changing circumstances or otherwise, and such statements are current
only as of the date they are made.
View source version on businesswire.com: https://www.businesswire.com/news/home/20180410005153/en/
Source: Brightcove
Brightcove
Meredith Duhaime, 617-299-8702
press@brightcove.com
