TN Marketing Reaches New Audiences on Connected TV Devices Using Brightcove Beacon
TN Marketing uses Brightcove to deliver 20 connected TV applications across its branded properties
TN Marketing shifted its company to a digital-first strategy in 2012, which drove viewers to its online properties and resulted in significant global growth. As the digital landscape continued to evolve, TN Marketing capitalized on a critical market opportunity in connected TV applications to enable the “lean-back” experience that audiences also desire for viewing instructional videos. By leveraging Brightcove Beacon, TN Marketing’s connected TV apps now offer an alternative, easy to access application directly on members’ streaming devices.
TN Marketing chose Brightcove Beacon for its TV-like experience, as well as its ability to grow and support its business in these key areas:
- Seamless and consistent experiences across devices, thus increasing member loyalty and viewing time
- Higher brand awareness and member acquisition through new partners and platforms
- Better viewer insight by leveraging analytics to better understand content preferences and viewing behaviors to guide content development planning efforts
Since implementing Brightcove Beacon, TN Marketing has launched 10 apps on Roku and FireTV, and has seen increased member engagement across its brands. As an example, their fitness brand, GetHealthyU TV, has received great feedback from its members that they now have greater access to high-quality workouts with these additional viewing options. The brand has also seen greater interest from non-paying visitors after they’ve engaged with TN Marketing’s video content.
“We launched our first online community in 2012 using Brightcove Video Cloud with the goal of becoming a leading provider of online digital instruction via a paid subscription model,” said
“TN Marketing is a leader in digital-first content and this expansion to world-class connected applications ensures they continue to reach their audiences and build new viewership,” said
A case study highlighting TN Marketing’s successful use of Brightcove Beacon, can be found here: https://www.brightcove.com/en/customers/tn-marketing
About TN Marketing
TN Marketing, headquartered in
We are the people behind the world’s leading video technology platform. With our award-winning technology and services, we help organizations in more than 70 countries meet business challenges and create strategic opportunities by inspiring, entertaining, and engaging their audiences through video.
Since Brightcove was established in 2004, we have consistently pushed boundaries to create a platform for people who are serious about video: one that is robust, scalable, and intuitive. Benefiting from a global infrastructure, unrivalled customer support, an extensive partner ecosystem, and relentless investment in R&D, Brightcove video sets the standard for professional grade video management, distribution, and monetization. To learn more, visit www.brightcove.com.
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