BOSTON & SYDNEY--(BUSINESS WIRE)--Dec. 12, 2017--
Brightcove
Inc. (NASDAQ: BCOV), the leading provider of cloud services for
video, announced today that the annual city-wide cultural celebration
Sydney Festival has selected the Brightcove
video platform to enhance its online video content by removing
third-party branding and pre-roll ads as well as adding autoplay
functionality for an improved user experience ahead of its January 2018
event.
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Mark Stanton, Vice President, Australia & New Zealand, Brightcove (Photo: Business Wire)
Leveraging the Brightcove
video platform to host and publish video content, Sydney Festival
can now seamlessly integrate brand-consistent video content across its
website homepage and hub pages to provide an improved online experience.
Prior to using the Brightcove platform, the Festival hosted videos on
YouTube and embedded them into the Sydney Festival website for event
promotion. By migrating to Brightcove, Sydney Festival now has complete
control over the video viewing experience. This includes the ability to
embed hero videos, which serve as headers across the homepage and act as
‘visual previews’, a key element of Sydney Festival’s updated website.
The hero videos contribute to the overall page aesthetic and offer users
an in-depth, rich visual experience. Video autoplay capabilities also
mean it can keep audiences engaged for longer, with content continually
rolling.
Through the Brightcove video platform, Sydney Festival has access to
real-time video analytics to measure and report on the performance of
its video content. In-depth insights from audience engagement to a
viewer's destination and the time spent watching the content provide a
clear view on what videos and subsequently, events, audiences are
engaging with. These insights can be used to make more strategic
decisions around the content and events it promotes, as well as
informing plans around the lineup of future events.
“Sydney Festival is an annual three-week take-over of our amazing city,
filling it with high quality art and big ideas. Video plays a crucial
role in getting people excited about what’s coming up and visually
communicating what each individual event has to offer,” Tina Walsberger,
Head of Marketing and Customer Services, at Sydney Festival said.
“Brightcove has provided an integrated video solution that allows us to
track our videos across platforms, while also eliminating third-party
branding. The autoplay functionality enhances the look and feel of the
overall site, which is important to attracting audiences and keeping
them engaged for longer.”
Mark Stanton, Vice President of Australia and New Zealand at Brightcove
commented, “While video platforms like YouTube offer an easy fix for
publishing video online, they come at a price. And that’s control over
the user experience. Brands don’t constrain themselves to predefined
website templates, so why treat video differently? Free video players
disrupt the brand experience and are designed to drive the audience back
to their platform. They also provide limited analytics and insights
making it harder to measure success and adapt to what is working and
what is not.”
“For brands like Sydney Festival, where online content is an important
part of attracting audiences and ultimately driving sales, having video
seamlessly integrated into the overall digital experience in a
controllable, brand-consistent way is hugely important.. We look forward
to working closely with the organization in the lead up to and following
the festival.”
ADDITIONAL RESOURCES:
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Sydney Festival will run from 6 — 28 January 2018. You can view more
information on the festival here
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For more information on the Brightcove video platform, click here
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You can download images of the Sydney Festival website, here
About Brightcove
Brightcove Inc. (NASDAQ:BCOV) is the leading global provider of powerful
cloud solutions for delivering and monetizing video across connected
devices. The company offers a full suite of products and services that
reduce the cost and complexity associated with publishing, distributing,
measuring and monetizing video across devices. Brightcove has thousands
of customers in over 70 countries that rely on the company’s cloud
solutions to successfully publish high-quality video experiences to
audiences everywhere. To learn more, visit www.brightcove.com.
About Sydney Festival
Every January, Sydney Festival enlivens and transforms Sydney with a
city-wide multi-art form cultural celebration. Sydney Festival 2018
takes place 6–28 January and sees Festival Director, Wesley Enoch in his
second year with program of over 130 events and performances across
theatre, dance, music, circus and art. Inclusive programming, a broad
range of free events and accessible pricing policies for the ticketed
shows means that Sydney Festival is open to all, welcoming both
Sydneysiders and visitors from wherever they live.
Since its launch in 1977, Sydney Festival has presented international
artists such as Björk, Brian Wilson, Grace Jones, Manu Chao, Elvis
Costello, AR Rahman, Cate Blanchett, Ralph Fiennes, Robert Lepage, The
Flaming Lips, Peter Sellars, Sir Ian McKellen and David Byrne & St.
Vincent alongside some of the world's great companies - Wayne McGregor's
Random Dance, Cheek by Jowl, Gate Theatre and the Schaubühne Berlin to
name only a few. Sydney Festival creates a meeting point for the best in
national and international art, building a world class Festival in one
of the world’s greatest cities.
View source version on businesswire.com: http://www.businesswire.com/news/home/20171212005971/en/
Source: Brightcove Inc.
Brightcove
Phil LeClare, 617-674-6510
press@brightcove.com
