Malaysia-based, sports-only OTT platform launched in July 2017 targeting local fan base across ASEAN

KUALA LUMPUR, Malaysia--(BUSINESS WIRE)--Oct. 23, 2017-- Brightcove Inc. (NASDAQ: BCOV), the leading global provider of cloud services for video, today announced that Sportsfix, the new ASEAN sports-focused OTT platform, has selected the Brightcove Live platform to deliver premier live and VOD local sports content across the region. Launched in July 2017, SportsFix features mainly live but also a variety of sports content such as news, highlights, and on demand content.

SportsFix is ASEAN’s first and only OTT platform that delivers live and VOD sports content, with a focus on live streaming as a premium offering. The platform was conceptualised and launched to serve initially a large untapped niche segment of overseas foreign workers (OFWs) in the region. Catering to an audience who tend to consume content largely on mobile devices after working hours and on weekends, the service is offered on the mobile web and apps.

“When we embarked on this venture, our focus was the niche segment of overseas foreign workers in the ASEAN region. Our ambition was to deliver the best streaming video experience to our viewers powered by the best video platform technology. Brightcove checked off all the boxes for us. We found that the Brightcove video platform offered us the scalability to launch multiple websites, with the ability to go to market quickly. No other vendor could meet our needs the way Brightcove does,” Carl Kirchhoff, CEO at SportsFix, said.

As part of their growth strategy, SportsFix has partnered with telcos across the region to deliver the content directly to mobile devices because OFWs tend to use mobile data rather than Wi-Fi network to stream content. Sportsfix aims to become the go-to place for sports fans in the ASEAN area, by signing up rights to stream matches from Chinese Super League, Liga 1 Indonesia, Thai League, PBA (Philippine Basketball Association) and many other regional leagues for its subscribers.

“Sportsfix is a great example of how an up-and-coming media company can launch and deliver live and VOD sports content directly to its user base and unlock revenue opportunities from day one. We are immensely proud to work with a regional sports innovator like SportsFix who by partnering with Brightcove is taking advantage of the latest innovations, market vision, and world-class support to deliver an OTT service to market easily and quickly,” Ben Morrell, general manager, Asia, Brightcove, said.

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About Brightcove

Brightcove Inc. (NASDAQ:BCOV) is the leading global provider of powerful cloud solutions for delivering and monetizing video across connected devices. The company offers a full suite of products and services that reduce the cost and complexity associated with publishing, distributing, measuring and monetizing video across devices. Brightcove has thousands of customers in over 70 countries that rely on the company’s cloud solutions to successfully publish high-quality video experiences to audiences everywhere. To learn more, visit www.brightcove.com.

This press release may include forward-looking statements regarding anticipated objectives, growth and/or expected product and service developments or enhancements. Such forward-looking statements may be identified by the use of the following words (among others): "believes," "expects," "may," "will," "plan," "should" or "anticipates," or comparable words and their negatives. These forward-looking statements are not guarantees but are subject to risks and uncertainties that could cause actual results to differ materially from the expectations contained in these statements. For a discussion of such risks and uncertainties, see "Risk Factors" in the Company's filings with the Securities and Exchange Commission, including its most recent annual report on Form 10-K. Brightcove assumes no obligation to update any forward-looking statements contained in this press release in the event of changing circumstances or otherwise, and such statements are current only as of the date they are made.

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Source: Brightcove Inc.

North America:
Brightcove
Phil LeClare, 617-674-6510
press@brightcove.com
or
Asia:
Brightcove
Radha K Raman, +65 3163 5555
pressdesk.asia@brightcove.com
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Rebecca Lake, + 020 7632 3856
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