Brightcove and FORA.tv Partnering to Provide Full-Scale Live Video
Technology and Production
BOSTON--(BUSINESS WIRE)--Oct. 31, 2017--
In a world now dominated by video content, live video is proving to be
the next frontier. The rising popularity should come as no surprise -
viewers are enamored with the exclusive, first look, peek behind the
curtain feel, and immediate access to content that live video provides.
Cisco’s Visual
Networking Index (VNI) Forecast has identified live video as the
biggest growth opportunity for new entrants and creators, forecasting it
to be up 15-fold between 2016 and 2021. Media organizations have led the
charge, but for brands and enterprises, the push into live video is not
as simple as within the world of media. Many of these organizations do
not have the internal resources that media companies have for executing
production. To address this challenge, Brightcove
Inc. (NASDAQ: BCOV), the leading provider of cloud services for
video, has partnered with FORA.tv
to provide a comprehensive live video service. Brightcove powers the
live video technology through the powerful Brightcove
Live platform, while FORA.tv brings it to life with full-scale
production. Recent events streamed through this partnership include HubSpot's
INBOUND 2017, VMware’s VMworld
2017, and internal live streaming of quarterly town halls with Smithfield
Foods.
“Over the last 18 months, the live video market has captured the
imagination of consumers globally and, as a result, has exploded with
opportunity for organizations of all kinds,” Caren Cioffi, executive
vice president and general manager, Digital Marketing & Enterprise
Business, Brightcove, said. “With its partnership with FORA.tv,
Brightcove is removing the barriers to entry - content creation and
production - offering every brand and enterprise the opportunity to
engage their audiences with live video and take advantage of this
growing trend.”
Brightcove is paving the way to success in live video, having announced
in April the launch of Brightcove
Live, an API-driven platform that augments scalable live streaming
with on-the fly clipping, seamless VOD asset creation, content
encryption, server-side ad insertion (SSAI), and cloud DVR. In addition,
Brightcove’s live Gallery
functionality engages audiences before, during, and after a live video
event by creating a branded pre-event destination, a live stream event
page, and a post-event video archive. Brightcove Live has been
successfully deployed for major global sporting events and simulcast
linear television channels, including by Foxtel, which streamed the
recent Mayweather-McGregor
boxing match to its audience in Australia.
“The choice to live stream our events was critical to achieving our
goals. We are trying to reach people who are busy, in many different
places around the world, so enabling them to watch live is crucial,”
Jessica Frushtick, vice president of marketing, Pacific
Union International, stated. “We had such a wonderful experience
with FORA.tv. They were available and adaptable to things that happened,
unanticipated changes, provided advice on how to make our events go
smoother, and the Brightcove platform powered our live streams
seamlessly."
Brightcove and FORA.tv want to ensure that all brands and enterprises
are able to realize the same success with live video that large media
organizations have been capitalizing on, and not miss the wave of
opportunity that is coming with the explosion of live video. With that
mission in mind, the organizations are partnering to present a special
educational “Take
it Live” webinar event focused on “live events done right” on
November 16th. The webinar will take you behind the scenes of a live
event and cover all things live video related - from technical
production to tactical marketing.
Register
here for the live webinar event on November 16th, 2017.
About FORA.tv
FORA.tv specializes in professional video
production, multi-channel live streaming and social marketing campaigns.
Our mission to help you integrate all things video and our specialties
are helping event organizers create, distribute and monetize video. We
serve more than 500 organizations, ranging from Oracle to Capital One to
Condé Nast. From single-camera shoots to full-scale conference video
production, we have the industry expertise, knowledge and equipment to
manage it all. Founded in 2006, we’ve earned a sterling reputation for
high-quality services, responsiveness and results. With offices in
California and New York, we serve customers both nationally and
internationally. For more information, visit fora.tv/services
About Brightcove
Brightcove Inc. (NASDAQ:BCOV) is the
leading global provider of powerful cloud solutions for delivering and
monetizing video across connected devices. The company offers a full
suite of products and services that reduce the cost and complexity
associated with publishing, distributing, measuring and monetizing video
across devices. Brightcove has thousands of customers in over 70
countries that rely on the company’s cloud solutions to successfully
publish high-quality video experiences to audiences everywhere. To learn
more, visit www.brightcove.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20171031005458/en/
Source: Brightcove Inc.
Brightcove:
Tory Kurpeski, 617-943-7081
press@brightcove.com
or
FORA.tv:
Jaclyn
Martinez, 415-839-5834
press@fora.tv
