BOSTON & MANCHESTER, United Kingdom--(BUSINESS WIRE)--Feb. 15, 2018--
Brightcove (NASDAQ:
BCOV), the leading provider of cloud services for video, announced today
that the LADbible Group, a UK-based entertainment company which is
followed by half of all 18-34 UK millennials in the UK, is using the
Brightcove video platform to deliver video across multiple digital
properties, including SPORTbible and Pretty52.
LADbible was
one of the most watched online media properties in December 2017,
according to Tubular
Labs. While the company, which specializes in easily-shareable
videos, images, and stories, has successfully leveraged Facebook Instant
Articles - it boasts over 62 million followers across its social
channels - it also has a huge number of views on its websites. LADbible
relies on an advertising model and the flexibility of the Brightcove
video platform was a differentiator for them.
“LADbible has experienced massive growth since it launched in 2012, with
significant success directly tied to our approach to video content,”
Arian Kalantari, co-founder of LADbible Group, said. “Our audience has
grown up on video and relies on it for news and entertainment. The
Brightcove platform has the scale we need as we grow our business and
deliver the best video content to our audiences.”
“LADbible has built a digital publishing empire because it is laser
focused on its audience - and it understands how fundamental video is to
that audience,” Mark Blair, senior vice president, International,
Brightcove, said. “Brightcove has a long and storied history of working
with the biggest publishers around the world on their video strategy.
We’re excited to be working with a digital innovator and look forward to
supporting them on their video journey.”
About Brightcove
Brightcove Inc. (NASDAQ:BCOV) is the
leading global provider of powerful cloud solutions for delivering and
monetizing video across connected devices. The company offers a full
suite of products and services that reduce the cost and complexity
associated with publishing, distributing, measuring and monetizing video
across devices. Brightcove has thousands of customers in over 70
countries that rely on the company’s cloud solutions to successfully
publish high-quality video experiences to audiences everywhere. To learn
more, visit www.brightcove.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20180215005711/en/
Source: Brightcove
Brightcove
Phil LeClare, 617-674-6510
press@brightcove.com
