Biggest boxing bout of the year to be available to non-Foxtel
subscribers
SYDNEY--(BUSINESS WIRE)--
Ahead of the biggest boxing bout of the year and one of the most
anticipated fights in the history of the sport, Foxtel has partnered
with Brightcove
Inc. (NASDAQ: BCOV), the leading provider of cloud services for
video, to livestream the Floyd Mayweather vs. Conor McGregor fight on
August 27 (AEST). In addition to being able to watch the Pay-Per-View
event at home, or at licensed venues, all Australian viewers can also
subscribe to and stream
the fight online.
The offering will complement Foxtel's existing Main Event service
available over cable/satellite and in licensed venues. The announcement
follows a soft launch of the online offering last month, with Foxtel
live streaming Jeff Horn's victory match over Manny Pacquiao to
thousands of Australians.
Ed Follows, Director of Product Technology Development at Foxtel,
commented, "In recent years, we've focused our efforts on finding new
ways to increase customer choices, and effortlessly give customers
access to our content. This is another way we're doing just that.
Previously, Main Event content like this has only been available to
Foxtel customers. But with the dedicated online experience, anyone can
sign up, buy a ticket and immediately watch the fight, with no ongoing
subscription required. It means more Australians can subscribe to
ground-breaking bouts like this than ever before."
"Brightcove has been a fantastic partner, managing the entire process
and bringing some key partners into the mix that make this all
possible," Follows said. "Brightcove's support team has been crucial to
getting the platform up and ready for the match. And following the
success of last month, we know it will be a popular way for fans to get
in on the action."
Brightcove
Live, the company's flagship live streaming service, will power the
online pay-per-view event. Its globally distributed architecture will
ensure Foxtel can deliver a seamless viewing experience to anyone across
Australia on desktops, mobile and tablet devices.
Brightcove will manage the project from end to end, alongside partner,
Cleeng. Brightcove will provide the live stream of the match itself,
while Cleeng will support with the pay-per-view ticket sales, end-user
customer support and content protection, including watermarking to
mitigate piracy.
Mark Stanton, Brightcove's Vice President for ANZ said, "Brightcove has
long been a partner of Foxtel, but this event has given us a great
opportunity to further our relationship with one of Australia's premier
media businesses.
"We're always looking at ways we can help our customers extend audience
reach and revenue, and what Foxtel is doing here with its Main Event
content is a prime example of how media companies can best do so. We
have been able to deliver an online platform that's ready for Foxtel to
stream a major live event at the level of technical and business
performance major media brands expect. And we're confident the latest
live stream will deliver overwhelmingly positive results for both Foxtel
and boxing fans."
About Brightcove
Brightcove Inc. (NASDAQ:BCOV) is the leading global provider of powerful
cloud solutions for delivering and monetising video across connected
devices. The company offers a full suite of products and services that
reduce the cost and complexity associated with publishing, distributing,
measuring and monetising video across devices. Brightcove has thousands
of customers in over 70 countries that rely on the company's cloud
solutions to successfully publish high-quality video experiences to
audiences everywhere. To learn more, visit www.brightcove.com.
About Foxtel
Foxtel is one of Australia's most progressive and dynamic media
companies, bringing the best live sport, new movies, new shows and
complete seasons, live and on demand anytime, anywhere. Foxtel directly
employs more than 2,800 people, and delivering a diverse subscription
television service to both regional and metropolitan areas over cable,
satellite and broadband distribution.
We effortlessly connect Australians to all the stories they love by
offering a better entertainment experience every day to each one of our
2.8 million subscribing homes through delivery of exclusive and
inspiring programming across all genres, the world's most popular
channel brands, and investment in high quality local content.
Foxtel is owned by Telstra Corporation Ltd (50%) and The News
Corporation Ltd (50%).
View source version on businesswire.com: http://www.businesswire.com/news/home/20170825005090/en/
Brightcove Inc.
Meredith Duhaime, 603-785-8518
mduhaime@brightcove.com
Source: Brightcove Inc.
News Provided by Acquire Media
