DSO Replay Powered By Brightcove Recognized for Outstanding
Achievement In Two Categories
BOSTON--(BUSINESS WIRE)--
The Detroit Symphony Orchestra's (DSO) Replay campaign, an on-demand
streaming service offering an online library of concert footage on
Brightcove's Gallery platform, has been selected as a finalist in the B2C
Integrated Marketing and Cause and Nonprofit & Government
Marketing categories for the 20th Annual MITX Awards. Held annually
by the Massachusetts
Innovation & Technology Exchange, the awards recognize
excellence in concepts and creations in marketing and technology
produced or developed in New England.
DSO sought to offer its patrons an on-demand library of archived
webcasts to drive donor donations. Launched in August 2015, DSO Replay,
powered by Brightcove Gallery, leverages the archives to inspire giving;
as a benefit for giving to DSO's annual fund, donors are able to access
and enjoy more than 150 high definition videos of past performances. DSO
provides a two-minute Replay preview to new site visitors and offers
complimentary full access to those who make a $50 donation. At launch,
more than 5,000 annual fund donors had full access to DSO Replay.
"The outcome has been even better than we expected. Replay is a great
incentive for people to give philanthropically to the DSO," said Eric
Woodhams, Director of Digital Initiatives. "Brightcove's history of
working with arts organizations is really making a difference. They
understand our unique needs and help us find ideal solutions."
DSO selected Brightcove Gallery for its performance and ease of use.
Brightcove worked closely with DSO to keep audio sound quality intact
when uploading videos, ensuring DSO delivers the highest level of sound
quality for patrons who subscribe. Using Brightcove, DSO was able to
customize call-to-action depending on the user. For new viewers, they
promote giving, while for existing donors with full access to the DSO
Replay archive, they promote any number of opportunities, including
upcoming concerts, ticket sales, and subscriptions to the season. As a
result, DSO Replay reaches new audiences and provides a unique
fundraising tool using the DSO's archives.
Detroit Symphony Orchestra will be recognized with the other
finalists in two categories, B2C Integrated Marketing and
Cause, Nonprofit & Government, at the 20th
Annual MITX Awards Ceremony, traditionally attended by over 1,000 of the
region's top marketing, technology and design professionals. Winners
will be announced at the ceremony on May 25th at the Westin Waterfront.
This year's ceremony will include host, Boston legend and comedic
superstar Lenny Clarke, technology demos from finalists, select final
round judging, networking, and of course, the presentation of the
prestigious MITX Awards. Tickets can be purchased at www.mitxawards.org.
Since 1996, the MITX Awards have grown to become the largest and most
prestigious awards competition in the country, showcasing the best
creative marketing and technological accomplishments emerging from New
England. This year over 120 senior leaders from Boston businesses judged
entries for the 33 MITX award categories.
"For 20 years, MITX has been celebrating the talented and creative minds
across New England - innovators that have made this the thriving
technology and innovation hub it has become," said MITX President Amy
Quigley. "This year's finalists are no exception. The ideas keep getting
bigger and bolder. We are thrilled to honor their amazing achievements!"
About the Detroit Symphony Orchestra
Hailed by The New York
Times as "cutting edge," the internationally acclaimed Detroit Symphony
Orchestra (DSO) is known for trailblazing performances, visionary
maestros, collaborations with the world's foremost musical artists, and
an ardent commitment to Detroit. As a community-supported orchestra,
generous giving by individuals and institutions at all levels drives the
continued success and growth of the institution. Esteemed conductor
Leonard Slatkin, called "America's Music Director" by the Los Angeles
Times, became the DSO's 12th Music Director, endowed by the Kresge
Foundation, in 2008. Acclaimed conductor, arranger, and trumpeter Jeff
Tyzik serves as Principal Pops Conductor while celebrated trumpeter and
composer Terence Blanchard holds the Fred A. and Barbara M. Erb Jazz
Creative Director Chair. With growing attendance and unwavering
philanthropic support from the Detroit community, the DSO's performance
schedule includes Classical, Pops, Jazz, Young People's, and
Neighborhood concerts, and collaborations with high profile artists from
Steven Spielberg to Kid Rock. A commitment to broadcast innovation began
in 1922 when the DSO became the first orchestra in the world to present
a radio broadcast and continues today with the free Live from Orchestra
Hall webcast series, which now reaches tens of thousands of children
with the new Classroom Edition expansion. Making its home at historic
Orchestra Hall within the Max M. and Marjorie S. Fisher Music Center,
one of America's most acoustically perfect concert halls, the DSO
actively pursues a mission to embrace and inspire individuals, families,
and communities through unsurpassed musical experiences. For more
information visit dso.org.
About Brightcove
Brightcove Inc. (NASDAQ:BCOV) is the
leading global provider of powerful cloud solutions for delivering and
monetizing video across connected devices. The company offers a full
suite of products and services that reduce the cost and complexity
associated with publishing, distributing, measuring and monetizing video
across devices. Brightcove has more than 5,000 customers in over 70
countries that rely on the company's cloud solutions to successfully
publish high-quality video experiences to audiences everywhere. To learn
more, visit www.brightcove.com.
About MITX
Inspire. Connect. Provoke.
For the
restless companies that comprise the Massachusetts technology and
innovation eco-system, MITX is the ultimate resource: inspiring members
with progressive thinking, meaningful connections and provocative
conversation. Celebrating 20 years of connecting tech and innovation
professionals in New England, MITX is a dynamic community of more than
7,500 thought leaders and collaborators in search of insight, education
and opportunity. MITX is headquartered in Boston, MA. For more
information, visit http://www.mitx.org/.
View source version on businesswire.com: http://www.businesswire.com/news/home/20160421006471/en/
Waggener Edstrom for Brightcove
Vanessa Royle, 415-547-7059
vroyle@waggeneredstrom.com
or
MITX
Brianna
Allard, 617-871-2155 x703
ballard@mitx.org
Source: Brightcove Inc.
News Provided by Acquire Media
