Brightcove Partners with Oracle Eloqua to Help Marketers Increase the Effectiveness of their Video Content Marketing Strategy
Brightcove Video Cloud Integration for Oracle Eloqua enables marketers to easily add video to Eloqua-powered campaigns and track user engagement
Marketing automation is transforming customer engagement, helping brands
deliver the right content to the right people at the right time more
effectively than ever. At the same time, many marketing automation
systems have been unable to support video -- the most powerful kind of
content in the content marketing mix -- until now. By introducing
simple, business-friendly integrations with leading marketing automation
systems like Oracle Eloqua,
With the Brightcove Cloud Component for Oracle Eloqua, marketers can
incorporate video into all of their Oracle Eloqua-powered campaigns and
programs while also capturing rich video analytics in the same
environment for unprecedented insight, and use this insight for lead
scoring, segmentation efforts and nurture campaigns. The pre-packaged
integration, which is available free in Oracle Eloqua's
"Marketing automation systems play a key role in content marketing
strategies, so it's crucial there is a tight integration with video to
ensure brands have comprehensive insight into the performance of their
content," said
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