Brightcove Launches Video Marketing Suite to Help Marketers Increase Engagement and Drive Conversions
Introduces comprehensive suite of video technologies built for the needs of the modern marketer
"The digital marketing space is evolving and expanding rapidly, with
marketing budgets reallocated from traditional advertising models to
experience and content-driven marketing," said
Video has quickly risen to be one of the most critical components of the marketing mix. This dramatic growth has been driven largely by the global shift in audience consumption patterns from text to rich media, the disruptive changes in buyer behavior toward a self-directed, content-driven buyer experience, as well as an explosion of technologies focused on supporting marketing's new role as the primary driver of digital demand. As a result, today's digital marketers need integrated, interoperable solutions to help drive all of their content marketing and demand generation activities.
The Brightcove Video Marketing Suite addresses this need by providing a
comprehensive suite of video technologies that combine industry-leading
video solutions to help marketers maximize ROI. The Video Marketing
Suite consists of the Brightcove Video Cloud online video platform and
Video Cloud Live,
The Video Marketing Suite is generally available now. For more information, visit www.brightcove.com.
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