Brightcove Live delivers seamless monetization and clipping for
live events and 24/7 channels
BOSTON--(BUSINESS WIRE)--
Responding to the explosive consumer demand for live streaming of events
and 24/7 channels across all screens, Brightcove
(NASDAQ: BCOV), the leading provider of cloud services for video, has
launched Brightcove
Live. The API-driven platform augments scalable live streaming with
server-side ad insertion (SSAI), cloud DVR, content encryption,
on-the-fly clipping, and seamless video on demand (VOD) asset creation.
Brightcove Live has been successfully deployed for major global sporting
events and simulcast linear television channels. Seven
West Media, which owns and operates Australia's largest independent
media portfolio, used the Live product while it was still in beta, for
the purpose of workflow improvement using the Live-to-VOD feature.
During the Australian Open, the broadcaster was able to stream action
from 16 different courts within an hour of each match's completion and
publish more than 400 clips, such as interviews with the players and
match highlights.
Media companies face three key challenges as articulated in Brightcove's
Manifesto for Transforming the Experience and Economics of Online Video
Media in 2017: improving viewing experiences, increasing video-based
revenue opportunities, and reducing the costs of operating a video
business across platforms. Brightcove Live empowers media organizations
to deliver and monetize broadcast-like experiences for live events and
24/7 channels while diminishing the cost and complexity of live
streaming.
With Brightcove
Live, live streaming is both a powerful, standalone service and part
of a broader, holistic video solution. Seven West Media demonstrated the
power of Brightcove Live as a standalone service, with the ability to
push content to other platforms for publishing, syndication and social
media consumption. Brightcove Live also integrates seamlessly with Video
Cloud to leverage Video Cloud's best-in-class tools for monetization and
analytics and its rich ecosystem of broadcast and publishing technology
partners.
"Brightcove has been a long term partner of Seven West Media and our
Product & Technology team," said Damian McNamara, Head of Digital Video,
Infrastructure & Operations at Seven Network. "The Live-to-VOD feature
made it easy for us to publish videos to our content-hungry sports
viewers close to match end. We are always looking for ways to improve
the viewing experience; being able to give fans the content they want
quickly is incredibly important. We look forward to continuing to
deliver the biggest events in sports."
"With Brightcove Live, we're directly addressing problems facing
publishers and broadcasters today - how to deliver and monetize live
events and linear channels using simple but flexible tools, without
breaking the bank," said Anil Jain, executive vice president and general
manager of media at Brightcove. "We continue to invest heavily in
innovation and Brightcove Live is the type of advancement that provides
our customers with the performance and efficiency they need in a highly
competitive marketplace."
Brightcove is the live streaming partner of NAB
Show 2017, where it will be demonstrating Brightcove Live at booth
2724 in the Upper South Hall of the Las Vegas Convention Center.
To learn more about Brightcove Live, please visit: https://www.brightcove.com/en/live.
Brightcove on social media:
About Brightcove
Brightcove Inc. (NASDAQ:BCOV) is the
leading global provider of powerful cloud solutions for delivering and
monetizing video across connected devices. The company offers a full
suite of products and services that reduce the cost and complexity
associated with publishing, distributing, measuring and monetizing video
across devices. Brightcove has thousands of customers in over 70
countries that rely on the company's cloud solutions to successfully
publish high-quality video experiences to audiences everywhere. To learn
more, visit www.brightcove.com.
This press release may include forward-looking statements regarding
anticipated objectives, growth and/or expected product and service
developments or enhancements. Such forward-looking statements may be
identified by the use of the following words (among others): "believes,"
"expects," "may," "will," "plan," "should" or "anticipates," or
comparable words and their negatives. These forward-looking statements
are not guarantees but are subject to risks and uncertainties that could
cause actual results to differ materially from the expectations
contained in these statements. For a discussion of such risks and
uncertainties, see "Risk Factors" in the Company's filings with the
Securities and Exchange Commission, including its most recent annual
report on Form 10-K. Brightcove assumes no obligation to update any
forward-looking statements contained in this press release in the event
of changing circumstances or otherwise, and such statements are current
only as of the date they are made.
View source version on businesswire.com: http://www.businesswire.com/news/home/20170411005701/en/
North America:
Brightcove
Phil LeClare, 617-674-6510
press@brightcove.com
or
Europe:
WE
Communications for Brightcove
Rebecca Lake, + 020 7632 3856
rlake@we-worldwide.com
Source: Brightcove Inc.
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