Enhanced CMS Integrations Streamline Video Publishing and Accelerate
Time-to-Live
SAN FRANCISCO--(BUSINESS WIRE)--
MARTECH--Brightcove
Inc. (NASDAQ: BCOV), the leading provider of cloud services for
video, today announced that it has further expanded its industry-leading
video ecosystem with enhanced Video
Cloud integrations to content management systems (CMS) relied upon
by media companies, marketers, and enterprises. Using Brightcove's updated
integrations for Adobe Experience Manager (AEM), Drupal, and
WordPress, organizations are able to tie video content into existing
publishing workflows, streamline collaboration between content owners,
content contributors, and web publishers, and accelerate time-to-live.
These integrations also incorporate Brightcove's latest CMS APIs for
easy customization by developers, and support the Brightcove Player
Version 5 to deliver a responsive, HTML5 experience.
Video Expands Across the Digital Landscape
Comprehensive, enterprise-wide video workflows are critical for media
companies, marketers, and enterprises as they increase their delivery of
video content. Media companies seek to improve their editorial workflows
to speed time-to-live and grow revenue. Streamlined workflows are
important to marketers who want to accelerate marketing and sales
efforts with video. In addition, these CMS workflows support the growing
number of enterprises that deploy video to educate and engage employees
across different locations.
Scalable CMS Publishing with Video Cloud
Gartner projects, "By 2018, 75% of workers at large organizations will
interact with various kinds of video more than three times daily."
[Source: Gartner Critical Capabilities for Enterprise Video Content
Management, February 26, 2016]
To facilitate these interactions, CMOs and CTOs are turning to
best-of-breed technology platforms that integrate easily. By connecting
to the leading CMS platforms, Brightcove allows organizations to
seamlessly incorporate video into their technology stack to streamline
their existing web workflows and accelerate the publishing process. This
effective combination of people, process, and technology allows for
fewer support resources, simplified workflows, improved business
efficiency, faster time to deployment, and greater ROI.
Brightcove offers more than 10 integrations to content management
systems. The most recently updated integrations include:
-
Adobe Experience Manager 6.x and CQ5.x
-
Drupal version 7 and 8
-
WordPress 4.x
With the recent update of these CMS integrations, Brightcove continues
to expand its industry-leading video ecosystem built around Video Cloud.
A critical component of the modern technology stack, the Brightcove
online video platform provides the foundation for organizations to
deliver differentiated video experiences that result in better business
results.
Supporting Quotes:
"Time Inc. is leveraging Brightcove's Drupal connector to extend the
video publishing workflow to web producers across many of Time Inc.'s
iconic brands. The ability to access video assets from within Drupal has
reduced the time it takes our producers to make video content available
to our audiences." — Sheila Colbert, Executive Director, Video, Time Inc.
"Across industries, companies are consolidating technology investment
around a set of industry standard platforms that provide core business
functionality, connect seamlessly to their technology stack, and when
needed, offer specialization through a reliable ecosystem of point
solutions. Today, Brightcove offers the essential platform for the
modern IT stack to create video experiences that add business value and
drive revenue. Using these latest CMS integrations, enterprises can
scale workflow to engage all parts of their organization to unleash the
power of video." — Caren Cioffi, SVP and GM, Digital Marketing
Supporting resources:
Brightcove on social media:
About Brightcove
Brightcove Inc. (NASDAQ:BCOV) is the leading global provider of powerful
cloud solutions for delivering and monetizing video across connected
devices. The company offers a full suite of products and services that
reduce the cost and complexity associated with publishing, distributing,
measuring and monetizing video across devices. Brightcove has more than
5,000 customers in over 70 countries that rely on the company's cloud
solutions to successfully publish high-quality video experiences to
audiences everywhere. To learn more, visit www.brightcove.com.
This press release may include forward-looking statements regarding
anticipated objectives, growth and/or expected product and service
developments or enhancements. Such forward-looking statements may be
identified by the use of the following words (among others): "believes,"
"expects," "may," "will," "plan," "should" or "anticipates," or
comparable words and their negatives. These forward-looking statements
are not guarantees but are subject to risks and uncertainties that could
cause actual results to differ materially from the expectations
contained in these statements. For a discussion of such risks and
uncertainties, see "Risk Factors" in the Company's filings with the
Securities and Exchange Commission, including its most recent annual
report on Form 10-K. Brightcove assumes no obligation to update any
forward-looking statements contained in this press release in the event
of changing circumstances or otherwise, and such statements are current
only as of the date they are made.
View source version on businesswire.com: http://www.businesswire.com/news/home/20160321005597/en/
North America:
Waggener Edstrom for Brightcove
Vanessa Royle,
415-547-7059
vroyle@waggeneredstrom.com
or
Europe:
Waggener
Edstrom for Brightcove
Rebecca Lake, + 020 7632 3856
rlake@we-worldwide.com
Source: Brightcove Inc.
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