Brightcove Enables Content Owners to Launch Over-the-top (OTT) Services and Monetize Content Faster than Ever Before
Brightcove Beacon™ provides flexible monetization options, allowing customers to recognize revenue across devices at launch
As consumers continue to shift their viewing habits, broadcasters, content owners, and Pay-TV providers are seeking new business models and technology in an effort to stay relevant to their audiences. The continuously expanding list of viewing devices is a challenge for many content owners, and Brightcove Beacon addresses this by allowing customers to launch content to multiple platforms simultaneously. Additionally, with multiple paths to monetization, including advertising, subscription, freemium, and authentication models, Brightcove Beacon helps customers to launch and monetize video content across mobile, web, connected TV, and smart TV all from one platform.
Brightcove Beacon allows customers of all industries to deliver content to multiple devices and platforms to increase audience reach. With Brightcove Beacon, new and existing customers are seeing the advantage of quickly launching multiple apps across platforms and devices with the added benefit of staying up to date with the latest app store requirements.
“We launched our first online community in 2012 using Brightcove Video Cloud with the goal of becoming a leading provider of online digital instruction via a paid subscription model. Our how-to instructions are centered around lifelong learning and hobbies, and reaches members in more than 150 countries,” said
Brightcove Beacon also supports flexible monetization models enabling customers to see value from their content in a way that works best for their business and provides more options for advertising partners to reach viewers.
"We want to ensure that we continuously provide our viewers with easy to use products and engaging weather-related content," said
Furthermore, Brightcove Beacon helps customers to scale their businesses cost-effectively, reaching viewers on the devices and platforms they favor faster than ever before. By utilizing Brightcove Beacon, customers can focus on securing the content viewers crave.
“A few years ago, we observed that there was a significant opportunity to reach a broader global audience using OTT technology, but our organization was built around traditional TV and cable,” said
As stated in the Brightcove Video Index, the rise of mobile is here to stay, with 53% of global video views beginning on mobile devices, smartphones, and tablets. The role mobile plays in video consumption is as prevalent as ever and companies need to serve content to viewers where they are consuming content.
“We are excited to see our customers launch content quickly and easily across devices and platforms with Brightcove Beacon,” said
About TN Marketing
TN Marketing is a global video streaming service focused on creating communities by engaging people with their passions. Its how-to instruction, centered around lifelong hobbies, reaches members in more than 150 countries. TN Marketing is a leading video streaming service focused on the development of beginner to advanced how-to-instructional content. With eleven digital brand properties, a large number of subject matter experts, and nearly 2,000 hours of owned instructional content, TN Marketing delivers engaging content to its online subscribers and visitors every day.
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About The Christian Broadcasting Network
Founded in 1960, The Christian Broadcasting Network (CBN) is a global multimedia organization focusing on evangelism and humanitarian aid. Producing television programming that is distributed via cable, broadcast, satellite and the internet, CBN is one of the largest Christian ministries in the world, taking its message of hope to 159 countries and territories, with programs and content translated into 85 languages. CBN's television outreach includes The 700 Club, one of the longest-running television series in America, as well as
PR Manager, Brightcove