Partnership with IRIS.TV helps customers drive engagement and
recognize more value from their content
BOSTON--(BUSINESS WIRE)--
Brightcove
Inc. (NASDAQ:BCOV), the leading provider of cloud services for
video, today announced that it is partnering with IRIS.TV to license its
Adaptive Stream™ technology for content discovery and recommendations to
Brightcove customers. Adaptive Stream™ enables Brightcove customers to
provide their viewers with personalized programming to grow audiences
and increase engagement on desktops, in apps, and on the mobile web.
Proven Lift in Engagement from Personalized Content
Brightcove and IRIS.TV have been collaborating for several years to
bring media companies and content providers greater capabilities for
creating personalized content. During that time, customers such as Time
Inc. and Prometheus Global Media have experienced increased engagement
from the addition of the IRIS.TV Adaptive Stream™ technology to
Brightcove's industry leading player and SDKs. In its first quarter of
use of the solution, The Hollywood Reporter, a Prometheus brand,
recognized 68% more views and a 44% reduction in bounce rate as viewers
watched 50% more videos per session.
Personalized Content For Every User
Recommendations can be displayed either in the Brightcove player or in a
thumbnail list in the app or on a web page. Whichever display is chosen,
the recommendations are generated by advanced algorithms in the Adaptive
Stream™ technology. Recommendations are accessible via calls to the IRIS
API, which understands the available assets in a customer's content
catalog and returns recommendation data for display in the customer's
selected UX.
In addition to their choice of display, customers also have access to
scalable, customized programming across all devices and a portal to view
usage and performance and manage business rules.
Supporting Quotes:
Brightcove is continually looking to bring innovative solutions to our
customers. The dramatic results achieved by our joint customers led to
our decision to simplify acquisition of the IRIS.TV capabilities through
this partnership. We look forward to bringing this solution to many more
of our media customers. - Anil Jain, SVP/GM of Brightcove's Media
business unit.
Supporting resources:
Brightcove on social media:
About IRIS.TV
IRIS.TV
is a cloud-based personalized video programming system that allows
publishers and content owners to generate more video views and engage
users across all devices. The company's product suite is designed to
increase video consumption and simplify operations for web, mobile, and
OTT video distribution. The software integrates with existing video
player environments and automates streaming of personalized content
based on audience preferences and user interactions. IRIS.TV
has hundreds of customers across the world that rely on the company's
video programming platform to keep their audience watching.
About Brightcove
Brightcove Inc. (NASDAQ:BCOV) is the leading global provider of powerful
cloud solutions for delivering and monetizing video across connected
devices. The company offers a full suite of products and services that
reduce the cost and complexity associated with publishing, distributing,
measuring and monetizing video across devices. Brightcove has nearly
5,000 customers in over 70 countries that rely on the company's cloud
solutions to successfully publish high-quality video experiences to
audiences everywhere. To learn more, visit www.brightcove.com.
This press release may include forward-looking statements regarding
anticipated objectives, growth and/or expected product and service
developments or enhancements. Such forward-looking statements may be
identified by the use of the following words (among others): "believes,"
"expects," "may," "will," "plan," "should" or "anticipates," or
comparable words and their negatives. These forward-looking statements
are not guarantees but are subject to risks and uncertainties that could
cause actual results to differ materially from the expectations
contained in these statements. For a discussion of such risks and
uncertainties, see "Risk Factors" in the Company's filings with the
Securities and Exchange Commission, including its most recent annual
report on Form 10-K. Brightcove assumes no obligation to update any
forward-looking statements contained in this press release in the event
of changing circumstances or otherwise, and such statements are current
only as of the date they are made.
View source version on businesswire.com: http://www.businesswire.com/news/home/20160513005163/en/
Waggener Edstrom for Brightcove
North America:
Morgan Witte,
512-527-7025
mwitte@we-worldwide.com
or
Europe:
Rebecca
Lake, + 020 7632 3856
rlake@we-worldwide.com
Source: Brightcove Inc.
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