Brightcove and L2 Announce Strategic Partnership to Deliver Seamless Video Experiences for Arts and Cultural Organizations
Viewers can now experience the performing arts like never before with integrated solutions
Over the past year, performing arts organizations have continued to provide viewers with video options when they couldn’t be in person at concert halls, stadiums, theatres, and museums. Using video, these organizations have seen record attendance and reached broader audiences. They have also created new, engaging content for viewers with behind-the-scenes footage, Q&A sessions with performers, and more. As consumers adjusted to virtual events and the accessibility of content, organizations realized there is a greater need for a long-term video strategy to support their remote audiences and drive additional viewing opportunities.
L2 integrates with Tessitura for transactional order data and SSO authentication for a unified login, Stripe for one-time payments and recurring subscriptions, and Brightcove for video streaming. These elements are configured through the L2 Stream2 interface so organizations can quickly and easily build cart-free forms that provide gated access to Brightcove videos.
This partnership provides an all-in-one video solution for organizations and works with additional features and functions from Prospect2/
ActiveCampaignenables arts and entertainment organizations to create a cohesive customer experience, including pre-event reminders, in-video automation triggers, and post-event follow-ups.
- Twilio enables viewers to access content through Text2donate and Text2Stream options.
- QR Codes allow patrons to Scan2Donate and Scan2Stream.
“The partnership between Brightcove and L2 removes the friction blocking potential patrons from purchasing and instantly streaming performances,” said
“We are excited about our partnership with Brightcove. We bring 18-plus years of Tessitura integration knowledge along with years of experience helping arts and cultural organizations with solutions for their digital content. The unified Tessitura login we’ve created for authenticating patron access to Brightcove video is pretty magical,” said
“The integration between Brightcove and L2 will change the way arts and cultural organizations approach both their digital presence and the kind of experiences they can offer their patrons,” said
The L2 suite of Tessitura integrated tools includes Prospect2 for marketing automation, Integrate2 for WordPress website design & development, Donate2 for quick one-click donations, and Stream2 for quick payment for access to digital content. With over 18 years of experience partnering with Tessitura-powered organizations to help grow and innovate, L2 brings a deep understanding of the needs of arts and cultural organizations.
When video is done right, it can have a powerful and lasting effect. Hearts open. Minds change. Creativity thrives. Since 2004, Brightcove has been helping customers discover and experience the incredible power of video through its award-winning technology, empowering organizations in more than 70 countries across the globe to touch audiences in bold and innovative ways.
Brightcove achieves this by developing technologies once thought impossible, providing customer support without parallel or excuses, and leveraging the expertise and resources of a global infrastructure. Video is the world’s most compelling, exciting medium. Visit www.brightcove.com for more information. Video That Means Business.™
Senior PR manager
Client Success Manager