Enables publishers to run Flash-free interactive ads for higher
CPMs and better user experiences
BOSTON--(BUSINESS WIRE)--
Brightcove
Inc. (NASDAQ: BCOV), the leading provider of cloud services for
video, today announced that it has released support for HTML5 VPAID 2.0,
enabling customers to deliver JavaScript-based interactive ads through
the Brightcove Player. The release empowers customers to deliver a pure
HTML5 video experience to viewers without the need for Flash.
Earlier in the year, Brightcove released the Brightcove
Player version 5, which can deliver adaptive bitrate HLS video to
all modern browsers and eliminate dependence on Flash for video
playback. While a pure HTML5 video approach offers viewers great
cross-platform experiences, faster time-to-first frame, and lower CPU
usage on their devices, publishers have relied on Flash to run
advertisers' interactive video ad campaigns. With Brightcove's release
of HTML5 VPAID 2.0 support publishers are now able to run
JavaScript-based interactive video ads. Publishers worldwide have cited
the lack of broad ecosystem support for true HTML5 VPAID as the last
major challenge holding back the development of faster, lighter, more
secure video experiences that do not require Flash technology.
Publishers will now be able to maximize their revenue while providing a
much better experience for their viewers.
Leading interactive ad providers Brainient,
Innovid
and Sizmek
view Brightcove's new HTML5 VPAID 2.0 support as creating new
opportunity for publishers.
"We're excited about Brightcove's move to support HTML5 VPAID ads
through their player. We've seen substantial traction in adopting HTML5
VPAID by our customers this year. Brainient's interactive ads help our
sell-side customers increase their CPMs by an average of 30%, so
Brightcove's HTML5 VPAID support will enable publishers to run
interactive video ads on their mobile inventory, which will help them
charge higher CPMs and increase revenue. It's a real win all-round and
I'm looking forward to seeing a majority of the ecosystem adopting HTML5
VPAID this year." — Emi Gal, CEO at Brainient
"Our video
benchmarks show that interactivity and touchscreens naturally drive
very high levels of engagement, so it's key that marketers get their
interactive ads in front of mobile viewers, which makes publishers'
mobile inventory even more valuable. Brightcove's new support for HTML5
VPAID 2.0 unlocks tremendous opportunity for both sides of the house." —
Zvika Netter, Co-Founder and CEO at Innovid
"The HTML5 VPAID format is not new to the industry as a technology or
standard, but it is still in its infancy in terms of ad execution and
deployment. With Brightcove enabling the use of HTML5 VPAID and
providing access to Sizmek's video ad technology, their clients can now
ensure delivery of engaging interactive mobile video experiences.
Leveraging HTML5 VPAID can lift engagement either via click-through or
interaction, by more than 389% over mobile VAST ads, which means this
addition could have a remarkable return on spend for advertisers." —
Jaime Singson, Director of Product Marketing at Sizmek
Availability
Customers using the Brightcove Player version 5
and the Google IMA integration with HTML5 preferred or HTML5 only as
their ad content type will automatically be able to run HTML5 VPAID 2.0
ads.
Supporting resources:
Brightcove on social media:
About Brightcove
Brightcove Inc. (NASDAQ:BCOV) is the
leading global provider of powerful cloud solutions for delivering and
monetizing video across connected devices. The company offers a full
suite of products and services that reduce the cost and complexity
associated with publishing, distributing, measuring and monetizing video
across devices. Brightcove has more than 5,000 customers in over 70
countries that rely on the company's cloud solutions to successfully
publish high-quality video experiences to audiences everywhere. To learn
more, visit www.brightcove.com.
Java is a registered trademark of Oracle and/or its affiliates. Other
names may be trademarks of their respective owners.
This press release may include forward-looking statements regarding
anticipated objectives, growth and/or expected product and service
developments or enhancements. Such forward-looking statements may be
identified by the use of the following words (among others): "believes,"
"expects," "may," "will," "plan," "should" or "anticipates," or
comparable words and their negatives. These forward-looking statements
are not guarantees but are subject to risks and uncertainties that could
cause actual results to differ materially from the expectations
contained in these statements. For a discussion of such risks and
uncertainties, see "Risk Factors" in the Company's filings with the
Securities and Exchange Commission, including its most recent annual
report on Form 10-K. Brightcove assumes no obligation to update any
forward-looking statements contained in this press release in the event
of changing circumstances or otherwise, and such statements are current
only as of the date they are made.
View source version on businesswire.com: http://www.businesswire.com/news/home/20160413005088/en/
North America:
Waggener Edstrom for Brightcove
Vanessa Royle,
415-547-7059
vroyle@waggeneredstrom.com
or
Europe:
Waggener
Edstrom for Brightcove
Rebecca Lake, + 020 7632 3856
rlake@we-worldwide.com
Source: Brightcove Inc.
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