Company deepens investment in the region to capitalize on increased
demand for broadcast-quality video content on every screen
DUBAI, United Arab Emirates--(BUSINESS WIRE)--
Brightcove (NASDAQ:BCOV), a leading global provider of cloud services
for video, today announced the expansion of its operations with the
opening of its office in Dubai UAE. The Dubai office will serve as the
central hub for Brightcove's business development and marketing efforts
in the Middle East and Northern Africa region. The new office will be
headed by Brahim Laraiki, a sales leader who has previously held
positions with Orange, Lenovo and Microsoft. Laraiki will work under the
direction of Sue Thexton, senior vice president of EMEA.
Brightcove is already working with a number of major media and broadcast
organizations in the region, including Al Jazeera, My Dubai My City, Abu
Dhabi Media and CNBC Africa.
"Since the company launched in 2004, Brightcove has pursued strategic
international growth in order to keep pace with global demand for
premium online video distribution, management and monetization
services," Thexton said. "We are excited to open a new office in the
Middle East and look forward to helping media organizations and brands
across the region make the most of their video assets by increasing
reach and driving more engagement and advertising revenue."
Demand for access to broadcast-quality online video in the Middle East
is driven by widespread local access to high-speed Internet and the
proliferation of smartphones and other mobile devices. According to a
report by analyst firm Frost & Sullivan1, in Gulf
Cooperation Council countries more than half of the population has
access to the Internet and evidence suggests that consumers increasingly
watch content on video-capable, Internet-connected devices. The same
report also found that time spent watching online video equals time
spent watching TV across the Middle East. This shift in consumer
behavior is causing traditional content creators to accelerate and
expand their multi-platform distribution initiatives.
To capitalize on the fast-growing video opportunity in the Middle East,
Brightcove offers a comprehensive suite of cloud services that allow
major media companies and premier brands to publish, distribute and
monetize high-quality live and on-demand video on any device or screen.
Brightcove products and services help publishers to maximize the reach
and business impact of their content without sacrificing control of the
end-user experience or risking unauthorized access.
About Brightcove
Brightcove Inc. (NASDAQ: BCOV), a leading global provider of cloud
services for video, offers a family of products that revolutionize the
way organizations deliver video experiences. The company's products
include Video Cloud, the market-leading online video platform, Zencoder,
a leading cloud-based media processing service and HTML5 video player
technology provider and Once, a cloud-based ad insertion and video
stitching service. Brightcove has more than 6,300 customers in over 70
countries that rely on Brightcove cloud content services to build and
operate video experiences across PCs, smartphones, tablets and connected
TVs. For more information, visit http://www.brightcove.com.
This press release may include forward-looking statements regarding
anticipated objectives, growth and/or expected product and service
developments or enhancements. Such forward-looking statements may be
identified by the use of the following words (among others): "believes,"
"expects," "may," "will," "plan," "should" or "anticipates," or
comparable words and their negatives. These forward-looking statements
are not guarantees but are subject to risks and uncertainties that could
cause actual results to differ materially from the expectations
contained in these statements. For a discussion of such risks and
uncertainties, see "Risk Factors" in the Company's filings with the
Securities and Exchange Commission, including its most recent annual
report on Form 10-K. Brightcove assumes no obligation to update any
forward-looking statements contained in this press release in the event
of changing circumstances or otherwise, and such statements are current
only as of the date they are made.
1 Frost & Sullivan, "Online Video Platforms: An Analysis of
Market Opportunity in the Middle East;" December 2012.
Press:
AxiCom for Brightcove
Sheena Riviera, +44 20
8392 4064
sheena.riviera@axicom.com
or
BPG
Cohn & Wolfe for Brightcove
Ketaki Banga, 971 4 295 3456 Ext-310
ketaki@bpgcohnwolfe.com
Source: Brightcove
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