Reports over 300% increase in video views as consumers turn to online
video to experience the impact of weather forecasts with Superior
Accuracy
LAS VEGAS--(BUSINESS WIRE)--
Brightcove
Inc. (NASDAQ: BCOV), the leading provider of cloud services for
video, today announced that AccuWeather, the global leader in weather
information and digital media, achieved breakthrough growth in online
video views with their recently expanded online destination, the
AccuWeather.com Video
Wall. AccuWeather reported that the video-centric site feature,
powered by Brightcove
Video Cloud and developed with Brightcove
Gallery, grew video views more than 300% in 2015 over the prior year
as consumers worldwide accessed AccuWeather's video content to watch
breaking updates, local forecasts, on-the-scene coverage, and
user-generated content (UGC).
Creating the Video Wall Experience
To deliver critical weather information through online video,
AccuWeather relies on Brightcove cloud video services to reach their
global audience. AccuWeather recently enhanced their online video
experience with their Video Wall initiative to make their deep library
of high-demand weather videos easier to search, view, and share. The
result, the new Video Wall, was built with Brightcove Gallery. The Video
Wall consolidates weather footage, regional reports, viral videos, and
UGC, and groups them by categories including top trending videos,
weather news, storm chaser footage, extreme weather updates, and weather
and health.
Working together, AccuWeather and Brightcove were able to create and
launch the Video Wall in only a few weeks. The design also included
integration with Google Analytics, Twitter, and Facebook which enables
AccuWeather to track key data trends, and gain insight into video
viewing preferences and audience behavior.
Partnering for Superior Accuracy and Results
As a result of the Video Wall initiative and improved user experience,
AccuWeather saw online video views grow over 300% year-over-year with
users viewing as much as 15 years of content in a single month. This
ability of Brightcove Video Cloud to scale to meet heavy video stream
demand, often correlating with breaking weather conditions, was a key
requirement in AccuWeather's choice of a technology partner.
Using the Brightcove platform, AccuWeather also provides audiences with
a seamless cross-device viewing experience through AccuWeather's
award-winning iOS and Android apps. Together, Brightcove Video Cloud and
Brightcove Gallery provide AccuWeather with the sophisticated tools and
high-performance video solutions to make their immersive weather videos
available to millions of online viewers worldwide.
Supporting quote:
"Consumers worldwide turn to AccuWeather as the world's most trusted
weather source - and as a digital leader, it is a top priority for us to
convey breaking weather updates and trending content effectively with
video across devices and platforms. Brightcove is a critical technology
partner to help us realize our vision to personalize the weather so
people can improve their lives. We selected Brightcove - and continue to
expand our relationship with them - because of their advanced technology
and the people who help us deliver on our brand promise of Superior
Accuracyâ„¢ and reliability." - Trish Mikita, Vice President of Digital
Media Strategy, AccuWeather
Supporting resources:
Brightcove on social media:
About Brightcove
Brightcove Inc. (NASDAQ:BCOV) is the leading global provider of powerful
cloud solutions for delivering and monetizing video across connected
devices. The company offers a full suite of products and services that
reduce the cost and complexity associated with publishing, distributing,
measuring and monetizing video across devices. Brightcove has more than
5,000 customers in over 70 countries that rely on the company's cloud
solutions to successfully publish high-quality video experiences to
audiences everywhere. To learn more, visit www.brightcove.com.
This press release may include forward-looking statements regarding
anticipated objectives, growth and/or expected product and service
developments or enhancements. Such forward-looking statements may be
identified by the use of the following words (among others): "believes,"
"expects," "may," "will," "plan," "should" or "anticipates," or
comparable words and their negatives. These forward-looking statements
are not guarantees but are subject to risks and uncertainties that could
cause actual results to differ materially from the expectations
contained in these statements. For a discussion of such risks and
uncertainties, see "Risk Factors" in the Company's filings with the
Securities and Exchange Commission, including its most recent annual
report on Form 10-K. Brightcove assumes no obligation to update any
forward-looking statements contained in this press release in the event
of changing circumstances or otherwise, and such statements are current
only as of the date they are made.
View source version on businesswire.com: http://www.businesswire.com/news/home/20160105005892/en/
Brightcove
North America:
Waggener Edstrom for
Brightcove
Vanessa Royle, 415-547-7059
vroyle@waggeneredstrom.com
or
Europe:
Waggener
Edstrom for Brightcove
Laura Gillen, +44 20 7632 3912
lgillen@waggeneredstrom.com
or
AccuWeather
Justin
Roberti, 814-235-8756
Roberti@AccuWeather.com
or
Coyne
PR
Katie Seifert, 973-588-2235
KSeifert@CoynePR.com
Source: Brightcove Inc.
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