Brightcove’s PLAY 2019 Event Brings Together Hundreds of Global Video Industry Leaders
The annual event, held
“Every year, PLAY gathers Brightcove’s valued customers, partners, and
prospective customers, as well as industry leaders that are making a
profound impact on the digital video industry,”
Brightcove PLAY builds momentum year over year, and continues to expand its role as the most influential event for organizations looking to grow their business using video. Attendees can expect to learn new video strategies, network with industry peers, and, most importantly, get inspired by other leaders who are implementing innovative ideas and video strategies.
Keynote sessions lined up for the event include
Michael Fleshman, Chief Technology Officer, HOOQ: Will discuss how Asia'sfirst premium video-on-demand OTT service brought affordable entertainment to the masses in Southeast Asia. Mike Thyken, Chief Technology Officer, CaringBridge: A Brightcovecustomer taking video beyond the online realm to impact lives daily. Andrew Davis, Speaker and Author, Monumental Shift: Will talk curiosity and how we can make each video perform better than the last. Jade Simmons, Speaker, Pianist, and Author: Will show attendees how to embrace their inner maverick, while also playing the piano on stage.
For the first time ever, PLAY will be holding pre-conference workshop sessions designed to deliver a more hands-on, intimate approach to learning and developing new video strategies. These workshops are in addition to informational breakout sessions that equip attendees with the knowledge and insight they need to tackle their video challenges and progress their businesses forward. Examples of workshops and breakout sessions that attendees can expect include:
- Corporate Video Production Bootcamp: A live demonstration of
video production techniques and practical tips to help both
enthusiastic (and reluctant) corporate video makers get up to speed
and achieve greater production value across the board. Workshop
Anthony Q. Artis, Filmmaker, Author, and New York UniversityInstructor known for his clear, candid, and humorous filmmaking advice.
- Evolving the Publishing Business Model: Leading publishers will
share how they connect with premium audiences to positively impact
user engagement and monetization. Using insights about player usage,
video consumption, advertising request statistics, and fill rate,
these publishers will share how they have streamlined their
advertising stack solutions, increased competition among demand
sources, and optimized fill rates across direct and programmatic
channels with smashing results. Breakout session speakers:
Meghan Sims, Director of Strategic Video Initiatives, McClatchy Video Labs; Andrea Gianmaria Cotta Ramusino, Product & Content Manager, Italiaonline; Jeremy Zimmerman, Billboard; and Alyson Williams, Vice President of Digital Business Strategy & Operations, Forbes Media.
- Next Generation Shopping: Using Video to Connect and Convert:
Focuses on how to delight consumers by bringing products and services
to life with video across any device and how to unleash the power of
video analytics to deliver targeted, compelling video content that
connects and converts. Breakout session speakers:
Charlotte McCooey, Lifestyle Photo and Video Producer, as well as Harry Fishwich, Video Strategy and Operations Manager, TUI Travel.
To learn more about PLAY 2019 or to register for the event, visit play.brightcove.com/play2019.
To view the keynote livestream, visit the PLAY homepage starting at
Brightcove, PR Manager