Iconic Lan Kwai Fong Group launches online media channel
BOSTON & HONG KONG--(BUSINESS WIRE)--Nov. 6, 2017--
Inc. (NASDAQ: BCOV), the leading global provider of cloud services
for video, today announced that LKF Media, a subsidiary of Lan Kwai Fong
Group, has selected Brightcove Video Cloud to power video content on LKFtv,
a new curated online video channel delivering short-form videos to
younger audiences in Hong Kong.
The iconic Lan Kwai Fong Group is credited with developing the Lan Kwai
Fong (LKF) entertainment district in Hong Kong. As a well-known property
developer, Lan Kwai Fong Group wanted to leverage their brand value and
industry know-how to create a unique offering to both fans and brands in
the region, therefore LKFtv was launched with a video rich experience,
powered by the Brightcove video platform.
In addition to owning and operating a curated video centric website,
LKFtv’s production team develops new formats, delivers hit shows, and
works with clients on branded content. They partner with popular Key
Opinion Leaders (KOL’s) and international publishers to provide a mix of
music, food, and fashion related programming to its audience.
“Our ambition is to entertain people not only when they come to Lan Kwai
Fong, but also when they visit LKFtv. LKFtv is an entertainment
publication that leverages our brand, however does not serve as a
marketing tool for our real estate venues. It is genuinely a consumer
oriented destination for our target audience of millennials who are
online, mobile and social. Bringing LKFtv alive meant investing in the
best technology to deliver the best video viewing experience on our
online property. A key reason for using Brightcove was so that we could
have the ability to control the video player experience, ad inventory
and scalability of our site as we expand internationally,” Yaron Jacobs,
CEO of LKF Media, said.
“LKF Group is a great example of how established brands continue to
innovate and seek new opportunities in ever changing marketplace. We are
delighted to work with LKF Group to power their ambition and showcase
such an unique use case. The intricacies and challenges of deploying
video globally behind the scenes is what we at Brightcove do, so our
clients like LKFtv can focus on providing amazing video experiences that
get real results,” Ben Morrell, General Manager, Asia at Brightcove said.
To help with the design and launch of LKFtv, LKF Media also tapped into
Ideal Systems, a media systems integrator that specializes in broadcast
and enterprise solutions and one of Brightcove’s channel partners in the
Brightcove on social media:
Brightcove Inc. (NASDAQ:BCOV) is the
leading global provider of powerful cloud solutions for delivering and
monetizing video across connected devices. The company offers a full
suite of products and services that reduce the cost and complexity
associated with publishing, distributing, measuring and monetizing video
across devices. Brightcove has thousands of customers in over 70
countries that rely on the company’s cloud solutions to successfully
publish high-quality video experiences to audiences everywhere. To learn
more, visit www.brightcove.com.
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anticipated objectives, growth and/or expected product and service
developments or enhancements. Such forward-looking statements may be
identified by the use of the following words (among others): "believes,"
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cause actual results to differ materially from the expectations
contained in these statements. For a discussion of such risks and
uncertainties, see "Risk Factors" in the Company's filings with the
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report on Form 10-K. Brightcove assumes no obligation to update any
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View source version on businesswire.com: http://www.businesswire.com/news/home/20171106006017/en/
Source: Brightcove Inc.
Phil LeClare, 617-674-6510
K Raman, +65 3163 5555