Brightcove Announces Industry's First End-to-End Social Video Management And Distribution Solution
Brightcove is mission control for native video on social networks,
web properties, mobile apps and connected devices
Inc. (NASDAQ: BCOV), a leading provider of cloud services for video,
today announced the release of Brightcove
Social, the first video solution that enables organizations to
manage their video presence across social networks from a single
interface. Brightcove empowers marketers, enterprises, and media
organizations to maximize the tremendous potential of social video. It
does this by enabling teams to edit, publish and track their videos in
the native playback environments of Facebook, YouTube, and Twitter --as
well as their own websites-- from Video
Cloud, Brightcove's complete video platform.
Eighty percent of consumers say social video is the best way to get to
know a brand on digital channels, according to a new Brightcove study.
While content owners have recognized the tremendous power of video on
social networks to increase reach and engagement, they are finding that
distributing video on these platforms can be inefficient and time
consuming. Brightcove Social streamlines the publishing workflow and
aggregates analytics for social video to maximize publishing efficiency
and social video return on investment.
"For marketers, enterprises, and media organizations using social
platforms today, it's the wild, wild west," said David Mendels, CEO,
Brightcove. "Each platform has different requirements, best practices,
and ecosystems that makes the process for distributing and analyzing
video over multiple platforms complicated. Brightcove Social is the
first solution that simplifies the process by putting all the tools to
edit, distribute, and analyze the performance of native social video in
one place. The opportunity in this space is immense and Brightcove has
made helping our customers take advantage of social video a top
Marketers: Increase Brand Awareness, Expand Reach, Drive Purchases
Social video offers a huge opportunity for marketers. According to the
Three out of four consumers acknowledge the connection between
watching video on social networks and their purchasing decision-making
75 percent of consumers said that social video influenced their
Nearly 50 percent of consumers responded that they have made a
purchase after watching a video on social media
Many brand, content, and social marketers are already using video in
social media channels to engage audiences across all stages of the
customer lifecycle. Brightcove Social saves them time by providing easy
to use tools and simple workflows to create, publish, and track social
video that plays natively on each platform. It also improves the impact
of social video by making it easy to optimize the viewing experience and
branding for each social channel and analyze the reach and impact of
videos in one place.
Publishers and Broadcasters: Increase Viewership, Promote
Programming, Accelerate Revenue
Media companies have flocked to social networks in order to stay in
front of their audiences and as an opportunity to increase viewership.
Brightcove Social helps media organizations increase their audience
engagement via social video, better understand what content resonates
with their viewers and accordingly optimize their revenues. In addition
to simplifying and automating the publishing of video to social
channels, media organizations can use Brightcove Social to apply content
rights and track viewing metrics.
"On one hand, media organizations are struggling to make money. On the
other, executing on cross-platform social strategy is too complicated
because of the distinct workflows and best practices for each platform,"
Anil Jain, Executive Vice President and General Manager, Media,
Brightcove said. "Brightcove Social allows media organizations to
increase revenue through increased viewership and create more stickiness
with their audiences regardless of where they consume content. In the
past, they have not had the tools to do this effectively."
Publish video to native players on social channels. Leverage
the advantages each platform gives to native video content by easily
selecting videos and adding metadata to publish natively to Facebook,
YouTube, and Twitter.
Gain deep insight through social video analytics. View and
compare video analytics for Facebook, YouTube, and Twitter, as well as
other web properties, to understand video performance. Capture
feedback such as likes, comments, and shares to better understand
Streamline and optimize content tailored for each social network. Quickly
and easily optimize content for the different needs of each social
network by clipping and editing video content.
Improve time to site by automated sync rules. Set up sync rules
to automatically publish video content with designated metadata tags,
streamlining time to site.
Brightcove Video Cloud is the backbone of the solution with industry
leading ingestion, transcoding, metadata management and the world's
highest performance video player and SDKs.
"In a world where the content "sweet spot" is constantly shifting, and
video is the new king of content, Brightcove Social helps me and my team
keep our focus. By simplifying the where and when of video content, it
lets me concentrate on the how and why."- Lawrence Neves, Senior
Operations Manager, B&H Photo
"On a given day I might be sharing videos to any one of six different
social accounts. It's saved me a lot of time to manage this via
Brightcove Social instead of having to upload and enter metadata
individually on several different sites. We can have a unified message
across multiple platforms, or customize our posts for each site. I can
accomplish in a few seconds what otherwise might have taken five to ten
minutes. Especially with tight news deadlines, any time we can save is a
huge asset." Peter Huoppi, Director of Multimedia, The Day Publishing Co.
"As a Brightcove customer, we quickly realized the tremendous value
Brightcove Social would bring to our day-to-day social media operations.
It's a tremendous time saver. Before Brightcove Social, we were updating
to each of our social channels on an ad hoc basis. Our social team is
saving a couple of hours a day by automating all of our social video
through the platform." - Jessica Koplos, Director of Electronic Media,
San Francisco Opera
Brightcove on social media:
Read more about Brightcove Social Video research: http://www.businesswire.com/news/home/20161115005416/en
Brightcove Inc. (NASDAQ:BCOV) is the
leading global provider of powerful cloud solutions for delivering and
monetizing video across connected devices. The company offers a full
suite of products and services that reduce the cost and complexity
associated with publishing, distributing, measuring and monetizing video
across devices. Brightcove has thousands of customers in over 70
countries that rely on the company's cloud solutions to successfully
publish high-quality video experiences to audiences everywhere. To learn
more, visit www.brightcove.com.
This press release may include forward-looking statements regarding
anticipated objectives, growth and/or expected product and service
developments or enhancements. Such forward-looking statements may be
identified by the use of the following words (among others): "believes,"
"expects," "may," "will," "plan," "should" or "anticipates," or
comparable words and their negatives. These forward-looking statements
are not guarantees but are subject to risks and uncertainties that could
cause actual results to differ materially from the expectations
contained in these statements. For a discussion of such risks and
uncertainties, see "Risk Factors" in the Company's filings with the
Securities and Exchange Commission, including its most recent annual
report on Form 10-K. Brightcove assumes no obligation to update any
forward-looking statements contained in this press release in the event
of changing circumstances or otherwise, and such statements are current
only as of the date they are made.
View source version on businesswire.com: http://www.businesswire.com/news/home/20161115005426/en/
WE Communications for Brightcove
Lake, +44 (0)207 632 3856
Source: Brightcove Inc.
News Provided by Acquire Media
Close window | Back to top