Improving User Experience, Increasing Revenue Opportunities, and Reducing Costs Top the List of Challenges in 2017
This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20170125005779/en/
"Consumers are rebelling against bad ad experiences online. Their
unwillingness to watch poorly executed ad-supported video and their use
of ad blockers is putting a dent in revenue,"
In response to the problem,
Radically improving the user experience. While online video viewing experiences have improved over the past decade, they still fall short of the instant on and uninterrupted experience that traditional TV has delivered to audiences throughout its history. But achieving TV-quality experience - and the increased view times and repeat visits that the data shows will result from such improvements - is within reach. To get there, media businesses will need to integrate ads seamlessly into content via Server Side Ad Insertion (SSAI), continue to improve on video player load time and time to first frame, enable higher quality formats like 4K and UHD, and improve key Quality of Experience (QoE) metrics. Read more on Brightcove's blog.
Increasing video revenues by up to 50 percent. SSAI provides a better, more TV-like experience than client side ad insertion (CSAI), which has long been the standard for delivering pre-roll and mid-roll advertising, resulting in more views, longer view times, and more repeat visits. It also solves the reach problem, expanding monetization and reducing errors across devices that don't work with the legacy CSAI approach, like Chromecast, Apple TV and a significant number of Android devices. Lastly, because advertising is seamlessly embedded in the video stream, it bypasses the impact of ad blockers, further increasing ad revenue potential. Improvements and availability of new recommendation and syndication technologies are also creating opportunities for greater returns on content investments. Read more on Brightcove's blog.
Reducing the cost of delivering great video experiences by as much as 50 percent. Video workflow is a complex web of platforms and standards. Technology innovations, such as Brightcove's Dynamic Media Delivery capability, can dramatically reduce costs associated with bandwidth and storage, simplify production operations, and speed time to delivery. Advances like OTT Flow can reduce service development and maintenance costs and speed time to market, enabling companies to compete with the industry giants and profitably serve audiences large and small. Harnessing the power of social platforms for video distribution can also lead to significant cost savings. Brightcove Social, which simplifies the native delivery of video content through multiple social media platforms, offers savings in time and staff investment. Read more on Brightcove's blog.
"2017 will be a breakthrough year for many online video services and
Download Experience and Economics: Brightcove's Manifesto for Media in 2017 here.
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