HeroTalkies Taps Brightcove to Stream Tamil Entertainment to Global Audiences
Online destination for global Tamil audiences to watch high-quality entertainment across multiple devices.
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HeroTalkies delivers Indian content to global audiences. (Photo: Business Wire).
HeroTalkies’ mission is to provide a cultural connect to Tamil audiences
around the world through Tamil movies, TV shows, and original content.
HeroTalkies’ content strategy has been to serve up eight movies per
month in VOD format, releasing them 3-4 weeks after the national theatre
The service, although not available in
“When we spotted that there was an overseas appetite for Tamil content
that was being served by piracy sites, we knew that HeroTalkies was the
answer but we had no idea how to launch or even start an OTT service. We
didn’t even have any background in broadcast technology or in digital.
But what we did know was that we needed to ensure that our viewers did
not experience pixelated screens, buffering or bad audio that could
easily ruin the movie-watching experience. With high-speed streaming,
HD-quality content, and a future-ready cloud architecture powered by
“With Brightcove, there is no need for local transcoding workflow and we
have the option to deliver through multiple CDNs. To add, we are also
able to use our own CMS and integrate Brightcove Video Cloud using the
APIs, which were very convenient for us. Again, we are not the
technology experts. We are the content experts so it was a peace of mind
to the leave the technology know-how for
“HeroTalkies is an inspiring tale of a startup who diligently researched
the kind of technology stack that would make or break their business. We
love working with companies who push us to consistently deliver on the
high expectations. This is the kind of trust and true partnership that
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