Margaret Richard has produced over 500 episodes of Body Electric now
available on demand
(NASDAQ: BCOV), the leading provider of cloud services for video,
announced today Margaret Richard, the creator and host of the PBS
fitness show Body Electricsince 1984, is leveraging the
Brightcove video platform to deliver a Video on Demand (VOD) service to
her loyal audience. Richard will not only have on-demand content from
over 500 previous shows, but will be adding new content to the offering,
which will move to a subscription model in late September.
Using Brightcove, Richard is able to extend the life of her extensive
library and add new content for subscribers. Over 1,000 hours of fitness
training for Baby Boomers will be available on Richards'
website, which will use Brightcove partner, Cleeng, to manage paid
"I'm tired of hearing stories of frustrated Baby Boomers feeling
invisible at gyms. There are very few programs out there to support them
and exercise is so vital to all of us, especially those over 55 years
old," Richard said. "The advent of streaming media has given me a new
platform to share my vast collection of fitness shows and go beyond
traditional television to reach my audience."
"Margaret Richard is an institution to the PBS audience that has been
watching her for over 30 years," Andrew Feinberg, CEO, Brightcove, said.
"She's also a great example of someone thinking outside of the box on
how streaming video can extend the life of their content and add an
additional revenue stream. Margaret may be a Baby Boomer but she's
thinking like a Millennial in her adoption of new technology."
Contribute to Richards' Kickstarter
Brightcove Inc. (NASDAQ:BCOV) is the
leading global provider of powerful cloud solutions for delivering and
monetizing video across connected devices. The company offers a full
suite of products and services that reduce the cost and complexity
associated with publishing, distributing, measuring and monetizing video
across devices. Brightcove has thousands of customers in over 70
countries that rely on the company's cloud solutions to successfully
publish high-quality video experiences to audiences everywhere. To learn
more, visit www.brightcove.com.
This press release may include forward-looking statements regarding
anticipated objectives, growth and/or expected product and service
developments or enhancements. Such forward-looking statements may be
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View source version on businesswire.com: http://www.businesswire.com/news/home/20170907005944/en/
Phil LeClare, 617-674-6510
Source: Brightcove Inc.
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